Abstract
Riding the movement toward healthier living, the natural and organic personal care market has enjoyed impressive growth in the last two years. Success has moved natural ingredients into mainstream brands, opened doors to FDM distribution, and driven major consumer brands to enter the market through acquisition.
Analysis and insights offered include:
- Distribution trends of natural and organic products
- The importance of the movement into FDM
- Segments of personal care that are most competitive
- Strategies to differentiate natural/organic products
- Demographics most likely to adopt natural and organic products
- The relevance of Baby Boomers to the market
- Most commonly purchased natural and organic brands
- Ingredients most familiar to consumers
This report defines the natural and organic personal care products as those using mostly organic or natural ingredients, including skin care, hair care, oral care, soap/bath, and other toiletries (excluding cosmetics).
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