Abstract
In 2007, Home Depot exemplified challenges in the do-it-yourself (DIY) market when its sales fell for the first time in history. This report probes the short- and long-term effect of the slumping housing market on DIY product sales, as well as other key drivers such as demographic trends, product innovation, government regulations and the media.
Other insights include:
- Market size and product segmentation data
- Product trends
- Innovations in green products and opportunities in environmental retailing
- Why Asians and Hispanics are important to growth
- DIY activity and product choices for a range of consumer groups
- Where DIY enthusiasts look for home-improvement information
- Barriers to DIY activity and how to address them
The focus of this report is DIY and decorating products purchased and installed by consumers. Products purchased by professionals are not included in the scope of this report.
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