Third Age Leisure - UK - March 2008

Table of Contents

• Issues in the Market
• Main issues
• Definition
• Abbreviations
• Market in Brief
• The shrinking of the third age group
• Mortgages and equity release
• The Sandwich generation more adventurous then ever before
• Third agers as second-generation Internet users
• Is 50 the new 40?
• More third agers in work
• Internal Market Environment
• Key points:
• The shrinking of the third age group
  • Figure 1: Adult population trends, by lifestage, 2002-12
• Parents leaving it later
• Leisure expenditure by activity
  • Figure 2: Consumer expenditure on selected leisure goods and activities, 2002-07
• Broader Market Environment
• Key points:
• Rising PDI masking a financial meltdown?
  • Figure 3: Trends in personal disposable income and consumer expenditure, 2002-12
• Mortgages and equity release
  • Figure 4: Housing tenure, by lifestage, February 2007
• Age trends
  • Figure 5: Trends in the age structure of the UK population, by gender, 2002-12
• Socio-economic trends
  • Figure 6: Adult population trends, by socio-economic group, 2002-12
• The working population
  • Figure 7: UK labour market, by gender, 2002-12
• Third age employment trends
  • Figure 8: Number of 50-59/64-year-olds in employment in the UK, 2002-07
• Pension contributions
  • Figure 9: Pension ownership, by lifestage, November 2006
• Internet penetration
  • Figure 10: British Internet penetration at home/work/place of study or elsewhere, by gender, socio-economic group, age, region and working status, 2002-07
• Competitive Context
• Key points:
• Level of leisure time by lifestage
  • Figure 11: Going out on weekdays vs weekends, by detailed lifestage groups, September 2007
• Weekend leisure activities by lifestage
  • Figure 12: Most popular leisure activities undertaken at the weekend, by detailed lifestage groups, September 2007
  • Figure 13: Next most popular leisure activities undertaken at the weekend, by detailed lifestage groups, September 2007
• Strengths and Weaknesses in the Market
• Strengths
• Weaknesses
• Companies and Brands
• Key points:
• Saga
• The University of the Third Age (U3A) and the Third Age Trust
  • Figure 14: Third Age Trust, membership, 2002-07
• Directgov
• Other organisations/websites
• Third Age Profile & Leisure Time
• Key points:
• Third age composition
  • Figure 15: Third age consumers, by gender, age, socio-economic group, marital status, lifestage, Mintel' s Special Groups, working status, tenure, region, ACORN category, Internet usage, household size and car ownership, 1997 and 2007
• Age
• Income
• Independence
• Internet-literate?
• Other lifestyle findings
• So what of the near future?
• Leisure time
  • Figure 16: Third age consumers, by leisure time, 2007
• Finding it hard to relax and let go?
• Leisure time by demographic analysis
  • Figure 17: Third age consumer leisure time, by gender, age, socio-economic group and region, 2007
• Sport and Hobbies
• Key points:
• Exercise
  • Figure 18: Third age consumers, by exercise, 2007
• Sporting activities
  • Figure 19: Third age consumers, by sporting activities, 2007
• Stopping to smell the roses
• Sport club membership
  • Figure 20: Third age consumers, by sporting clubs belonged to, 2007
• Team sports the major casualty
• Sporting equipment
  • Figure 21: Third age consumers, by sporting equipment owned, 2007
• Culture
• Key points:
• Music
  • Figure 22: Third age consumers, by participation in musical activities, 2007
• Theatre/plays and other culture and art
  • Figure 23: Third age consumers, by participation in cultural activities, 2007
• DIY and Gardening
• Key points:
• DIY
  • Figure 24: Third age consumers, by interest and participation in DIY, 2007
• A young man' s game?
• Gardening
  • Figure 25: Third age consumers, by interest and participation in gardening, 2007
• Media
• Key points:
• TV and radio
  • Figure 26: Third age consumers, by TV and radio participation, 2007
• Internet and PC usage
  • Figure 27: Third age consumers, by Internet and PC usage, 2007
• Books
  • Figure 28: Third age consumers, by book usage, 2007
• Gambling
• Key points:
  • Figure 29: Third age consumers, by participation in gambling, 2007
• Eating Out and Pubs
• Key points:
• Pub visiting
  • Figure 30: Third age consumers, by pub visiting, 2007
• Restaurants
  • Figure 31: Third age consumers, by restaurant visits, 2007
• Appendix -- Sport and Hobbies
• Exercise -- Detailed Demographics
  • Figure 41: Third age exercise participation, by gender, age, socio-economic group and region, 2007
• Sporting activities -- Detailed Demographics
  • Figure 42: Third sports and hobbies behaviour, by gender, age, socio-economic group and region, 2007
• Sport club membership -- Detailed Demographics
  • Figure 43: Third age sports club membership, by gender, age, socio-economic group and region, 2007
• Sport equipment -- Detailed Demographics
  • Figure 44: Third age sports equipment ownership, by gender, age, socio-economic group and region, 2007
• Appendix -- Culture
  • Figure 45: Third age participation in music concerts, by gender, age, socio-economic group and region, 2007
  • Figure 46: Third age participation in cultural activities, by gender, age, socio-economic group and region, 2007
• Appendix -- DIY and Gardening
• DIY
  • Figure 47: Third age participation in DIY activities, by gender, age, socio-economic group and region, 2007
• Gardening
  • Figure 48: Third age interest and participation in gardening, by gender, age, socio-economic group and region, 2007
• Appendix -- Media
• TV and radio
  • Figure 49: Third age media interest and participation, by gender, age, socio-economic group and region, 2007
• Internet and PC usage
  • Figure 50: Third age PC and Internet usage, by gender, age, socio-economic group and region, 2007
• Books
  • Figure 51: Third age book readership, by gender, age, socio-economic group and region, 2007
• Appendix -- Gambling
  • Figure 52: Third age gambling participation, by gender, age, socio-economic group and region, 2007
• Appendix -- Eating Out and Pubs
• Pub visiting
  • Figure 53: Third age pub visits, by gender, age, socio-economic group and region, 2007
• Restaurants
  • Figure 54: Third age restaurant visits, by gender, age, socio-economic group and region, 2007