Attitudes Towards Dining Out - US - March 2008

Table of Contents

• Scope and Themes
• What you need to know
• Definition
• Consumer survey data sources
• Abbreviations and terms
• Abbreviations
• Terms
• Executive Summary
• Restaurant visits decline...
• ...driven largely by economic concerns
• Echo Boomers and cultural diversity offer bright spots
• Healthier alternatives abound, but what does that mean exactly?
• An industry rife with trends...
• ...with all segments "tuning in"
• The dining out consumer
• Market Drivers
• Meals eaten away from home threaten to decline
  • Figure 1: Food sales at home and away from home, 2005-08
• Economic woes grip the nation
• The housing market
• The high cost of gasoline
  • Figure 2: U.S. regular conventional retail gasoline prices, 2002-07
• Climbing food costs
• Echo Boomers a crucial consideration for the restaurant industry
  • Figure 3: Generations, 2003-13
  • Figure 4: Usage of fast food, pizza, casual, family, and fast casual restaurants in the last three months, by age, September 2007
• A diverse cultural landscape...
  • Figure 5: Population, by race and Hispanic origin, 2002-12
• ...breeding a taste for ethnic flavors
  • Figure 6: Interest in ethnic food, by cuisine, July 2007
• Americans eating healthier
  • Figure 7: Attitudes toward food, 2003-07
• Innovation and Innovators
• Small plates
• Eco restaurants
• Super fruits and spices and ancient grains
• Off-premise eating and ordering online
• Lighter menus
• Nutritional labeling
• Buzzwords connote quality
• Premium meats
• Artisan
  • Figure 8: Artisan ingredient menu items, 2004-07
• Locavore
• Restaurant Brand Qualities
• Restaurant case studies across the segments
• McDonald' s
• Opportunity quotient
• Pei Wei Asian Diner
• Opportunity quotient
• The Cheesecake Factory
• Opportunity quotient
• Denny' s
• Opportunity quotient
• Restaurant Usage, Usage Frequency and Mean Use
  • Figure 9: Restaurant usage, usage frequency, and mean use in past week, by age, December 2007
  • Figure 10: Restaurant usage, usage frequency, and mean use in past week, by household income, December 2007
• Types of Restaurants Used
  • Figure 11: Types of restaurants visited in the past month, by age, January 2008
  • Figure 12: Types of restaurants visited in the past month, by household income, January 2008
  • Figure 13: Types of restaurants visited in the past month, by race/ethnicity, January 2008
• Disposable Income, the Economy and Restaurant Spending
• Spending at restaurants
  • Figure 14: Spending at restaurants compared to last year, by age, January 2008
  • Figure 15: Spending at restaurants compared to last year, by household income, January 2008Ways consumers have cut down on restaurant spending
  • Figure 16: Ways consumers have cut down on restaurant spending, by age, January 2008
  • Figure 17: Ways consumers have cut down on restaurant spending, by household income, January 2008
• Reasons consumers are spending more money at restaurants
  • Figure 18: Reasons consumers are spending more money at restaurants, by gender, January 2008
  • Figure 19: Reasons consumers are spending more money at restaurants, by age, January 2008
  • Figure 20: Reasons consumers are spending more money at restaurants, by household income, January 2008
• Perception of and Adaptation to Restaurant Trends
• Health attitudes
  • Figure 21: Health attitudes toward restaurants, by gender, January 2008
  • Figure 22: Health attitudes toward restaurants, by age, January 2008
  • Figure 23: Health attitudes toward restaurants, by household income, January 2008
  • Figure 24: Health attitudes toward restaurants, by presence of children under 18 in HH, January 2008
• Customization and curbside delivery
  • Figure 25: Attitudes toward customization and curbside delivery, by gender, January 2008
  • Figure 26: Attitudes toward customization and curbside delivery, by age, January 2008
  • Figure 27: Attitudes toward customization and curbside delivery, by household income, January 2008
• Reasons for Dining Out
• Aspirational/social reasons for eating at a restaurant
  • Figure 28: Aspirational/social reasons for eating at a restaurant, by gender, January 2008
  • Figure 29: Aspirational/social reasons for eating at a restaurant, by age, January 2008
  • Figure 30: Aspirational/social reasons for eating at a restaurant, by household income, January 2008
• Specific occasions as reasons for eating at a restaurant
  • Figure 31: Specific occasions for eating at a restaurant, by gender, January 2008
  • Figure 32: Specific occasions for eating at a restaurant, by age, January 2008
  • Figure 33: Specific occasions for eating at a restaurant, by household income, January 2008
• Relationship between dining out and dining in
  • Figure 34: Reasons for dining out rather than dining in, by gender, January 2008
  • Figure 35: Reasons for dining out rather than dining in, by age, January 2008
  • Figure 36: Reasons for dining out rather than dining in, by household income, January 2008
• Food adventurousness as a reason for dining out
  • Figure 37: Eating at a restaurant to try new cuisines and flavors, by age, January 2008
  • Figure 38: Eating at a restaurant to try new cuisines and flavors, by household income, January 2008
• What Prompted Trying a New Restaurant?
  • Figure 40: Factors that have prompted trying a new restaurant, by household income, January 2008
• Exclusive Consumer Groups
• Engrained restaurant diners
• Health-challenged value diners
• Socializers on the fringe
• Cluster distribution and demographics
  • Figure 41: Dining out clusters, January 2008
  • Figure 42: Dining out clusters, by gender, January 2008
  • Figure 43: Dining out clusters, by age, January 2008
  • Figure 44: Dining out clusters, by income, January 2008
• Appendix: Race/Ethnicity Tables
• Health attitudes toward restaurants
  • Figure 48: Health attitudes toward restaurants, by race/ethnicity, January 2008
• Attitudes toward customization and curbside delivery
  • Figure 49: Attitudes toward customization and curbside delivery, by race/ethnicity, January 2008
• Aspirational/social reasons for eating at a restaurant
  • Figure 50: Aspirational/social reasons for eating at a restaurant, by race/ethnicity, January 2008
• Specific occasions as reasons for eating at a restaurant
  • Figure 51: Specific occasions for eating at a restaurant, by race/ethnicity, January 2008
• Relationship between dining out and dining in
  • Figure 52: Reasons for dining out rather than dining in, by race/ethnicity, January 2008
• Food adventurousness as a reason for dining out
  • Figure 53: Eating at a restaurant to try new cuisines and flavors, by race/ethnicity, January 2008
• What Prompted Trying a New Restaurant?
• Appendix: Trade Associations