Eggs - US - March 2008

Abstract

This report focuses on the two segments of the egg market: shell eggs and liquid eggs/egg substitutes. Besides presenting sales data on a segment-by-segment basis, the report considers a range of topics, including the following:

• The size of the market and its growth potential now that food costs are rising across the board
• What manufacturers and retailers can do to innovate in a market that is commodity driven.
• The role of private label and the inroads store brands are making into the specialty egg segment.
• The room for growth in the liquid egg segment.
• The growing role of ethical issues in egg production and packaging.
• The loyalty of consumers to the egg market, and their strong opinions concerning the value of specialty products.