Abstract
The U.S. jeans market is stable in 2008 after a profitable surge in revenue earlier this decade. Although sales are not growing at comparable rates, the market remains in good shape. A failing housing market, rising gas prices and general recessionary fears have slowed this market somewhat, but consumer survey results and a booming premium denim segment illustrate that jeans remain an essential component to U.S. consumer wardrobes. Jeans manufacturers are responding by offering stylish jeans at all price points and at retail outlets ranging from mass merchants to specialty boutiques.
This report builds on the analysis presented in Mintel' s Jeans- U.S., February 2006.
The focus of this report is denim jeans, commonly defined in the clothing industry as a form of casual pants that contain raised seams, often with back pockets sewn on, made from denim or some other durable fabric. Jeans come in various color shades and are distinguished by a variety of cuts, construction, washes, stitching and other designer-driven accruements that determine their price point at retail.
It is important to note that this report only covers denim pants and includes any exploration of other denim clothing apparel, notably denim skirts, shorts, jackets, or accessories.
View Cart
