Abstract
The baby durables market covers a vast range of products that parents and parents-to-be acquire in a blur of purchases, baby showers, and gifts from family and friends. The market is obviously dependent on the number of babies, which doesn' t vary much from year to year, and largely still doesn' t have much pricing power as imports exert a deflationary effect. Yet, there are products with rising sales and winning retailing plans. Mintel identifies these, and examines many other key factors that affect the market for baby durable products, by:
" quantifying the impact of stagnant birth rates and declining incomes, as well as exploring the boost that can come from innovation, developing lifestyle appeal and catering to the growing segments of older, affluent mothers.
" showing how the economic and marital status of the mother affects what baby durables are purchased, as well as the impact of childcare and parenting styles on the quantity and type of products purchased.
" reviewing segments that have experienced the strongest growth in recent years and how companies are marketing those products.
" examining innovative approaches to retail that are helping some companies gain a competitive advantage.
" revealing how the shopping patterns of mothers creates opportunities for marketers and product developers.
" studying the elements of drive successful marketing initiatives and brand success.
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