Underwear Retailing - UK - April 2008

Table of Contents

• Issues in the Market
• Abbreviations
• Market in Brief
• Further market possibilities
• Sharpening those entry points
• Own-label domination
• Drivers of growth
• Underwear is a treat
• Replacements only
• The celebrity draw
• Underwear as gifts
• Shopping patterns
• Main opportunities
• Innovation
• Future prospects
• Industry Insights
• Key points
• The market
• Strong and weak categories
• Key factors affecting the market
• Consumer demographics
• Shapewear innovations
• Fast response
• Designers and celebrities
• Price-sensitivity
• Ethical and eco issues
• Future growth sectors
• Underwear retail display
• Retailers
• Brands opening their own shops
• The growth and potential of online
• The future
• Internal Market Environment
• Key findings
• Underwear expenditure
• Men' s socks and underwear
• Expenditure on men' s socks
  • Figure 1: Expenditure on socks for men in the past 12 months, by gender, 2007
  • Figure 2: Expenditure on socks for men in the past 12 months -- men, 2003-07
• Women' s underwear
• Spend on female underwear
  • Figure 3: Female lingerie bought in the past 12 months, by gender, 2007
• How much women spend on bras
  • Figure 4: Spend on bras in the past 12 months -- women, by age, 2007
• Women' s spend on other female lingerie
  • Figure 5: Spend on other lingerie for women in the past 12 months -- women, by age, 2007
• Hosiery
• Tights, stockings and hold-ups
• Volume of tights used
  • Figure 6: Volume of tights used in the past 12 months -- women, by age, 2007
• Volume of stockings or hold-ups used
  • Figure 7: Volume of stockings or hold-ups used in the past 12 months -- women, by age, 2007
• Fashion trends
• Growth of the D+ cup
• Online expansion
• Fairtrade and organic
• Broader Market Environment
• Key findings:
• PDI, consumer expenditure and savings
• The financial future
  • Figure 8: PDI and consumer expenditure, at current and constant 2002 prices, 2002-12
  • Figure 9: Real personal disposable income growth, consumer expenditure growth, bank base rate and savings ratio, actual and projected, UK, 2002-12
• Consumer confidence
• Inflation/deflation
• Employment
  • Figure 10: UK workforce and employment, by gender, 2002-12
• Population
  • Figure 11: Population numbers, by age, 2002-12
• Socio-economic changes
  • Figure 12: Population numbers, by socio-economic group, 2002-12
• Market in Context
• Key points
• Consumer spending on underwear vs other sectors
  • Figure 13: Consumer spending on underwear, fashion accessories, jeans and costume jewellery, 2002-07
• Market Size and Forecast
• Key points
• Adult underwear retail sales
  • Figure 14: Retail sales of adult underwear, UK -- women' s and men' s, 2002-08
• Women' s underwear
  • Figure 15: Retail sales, all women' s underwear, UK, at current and 2002 prices, UK, 2002-08
• Women' s underwear -- bras and pants
• The D cup runneth over
  • Figure 16: Retail sales of bras and pants, UK, by value, at current and 2002 prices, 2002-08
• Women' s underwear -- yarn hosiery
  • Figure 17: Retail sales of hosiery, UK, by value, 2002-08
• Men' s underwear -- briefs, vests and socks
• Beckham helps drive Armani
  • Figure 18: UK retail sales of men' s underwear, by value, 2002-08
• Male and female nightwear
  • Figure 19: UK retail sales of men' s and women' s nightwear, 2002-08
• Forecast
  • Figure 20: Forecast of UK retail sales of adult underwear -- men, women and total, at current prices, 2008-13Figure 21: Forecast of UK retail sales of adult underwear -- men, women and total, at constant 2008 prices, 2008-13
• Bras and pants
  • Figure 22: Forecast of UK retail sales of bras and pants, at current and constant 2008 prices, 2008-13
• Hosiery
  • Figure 23: Forecast of UK retail sales of hosiery, at current and constant 2008 prices, 2008-13
• Nightwear
  • Figure 24: Forecast of UK retail sales ofnightwear, at current and constant 2008 prices, 2008-13
• Factors used in the forecast
• Channels of Distribution
• Key points
• Bras and pants
  • Figure 25: Distribution of bras and pants/briefs, by sales and percentage of total, 2003-07
• Menswear
  • Figure 26: Distribution of men' s underpants and vests, by sales and percentage of total, 2003-07
  • Figure 27: Distribution of men' s socks, by sales and percentage of total, 2003-07
• Women' s hosiery
  • Figure 28: Distribution of women' s hosiery, by sales and percentage of total, 2003-07
• Men' s and women' s nightwear
  • Figure 29: Distribution of men' s and women' s nightwear, by sales and percentage of total, 2003-07
• Where They Buy Underwear and Hosiery
• Key findings:
  • Figure 30: Where underwear is bought and by whom, December 2007Where they buy underwear
  • Figure 31: Where they buy underwear, 2005 and 2007
  • Figure 32: The Primark customer, by gender, age, socio-economic group and ACORN category, 2006 and 2007
  • Figure 33: Where they buy underwear, December 2007
  • Figure 34: Where they buy underwear, by gender, age and socio-economic group, December 2007
  • Figure 35: Where they buy underwear, by gender, age and socio-economic group, December 2007
  • Figure 36: Where they buy underwear, by gender, age and socio-economic group, December 2007
• Where they buy hosiery
  • Figure 37: Where hosiery is bought and by whom, December 2007Figure 38: Where they buy hosiery, December 2007
  • Figure 39: Where they buy hosiery, by gender, age and socio-economic group, December 2007
  • Figure 40: Where they buy hosiery, by gender, age and socio-economic group, December 2007
• How Much They Spend
  • Figure 41: How much they spend on underwear/hosiery for themselves per month, December 2007
  • Figure 42: How much they spend on underwear/hosiery for themselves per month, by gender, age and socio-economic group, December 2007
• Retail Competitor Analysis
• Key points
• Specialists
  • Figure 63: Underwear and hosiery retailer specialists' positioning, channels, sales and strategies, 2008
• Non-specialists
  • Figure 64: Selected underwear and hosiery non-specialist retailers' positioning, channels and strategies, 2008
• Retailer Profiles
• Specialists
  • Figure 65: Specialist lingerie/underwear/hosiery retailers featured, 2008Figure 66: Key sales and profit performance, 2006/07
• La Senza
  • Figure 67: La Senza, financial performance, 2002-07
  • Figure 68: Contessa, financial performance, 2002-07
• Ann Summers and Knickerbox
  • Figure 69: Ann Summers and Knickerbox, store numbers, 2005-07
  • Figure 70: Ann Summers, financial performance, 2002-07
• Agent Provocateur
  • Figure 71: Agent Provocateur, financial performance, UK, 2003-07
• Market positioning
• Bravissimo
  • Figure 72: Financial performance, 2002-07
• Myla
• New international entrants
• Wild Orchid/Vendetta
• Tezenis
• Intimissimi
• Brands opening retail outlets
• Eveden -- Leia
• Triumph
• Princess Tam Tam
• Intimas
• Wolford
• FrostFrench
• Rigby & Peller
• Internet specialists
• Figleaves
  • Figure 73: Figleaves, financial performance, 2003-06
• Sock Shop
• Tightsplease
• Stockingshq.com
• Miss Mandalay
• Non-specialist retailers
• Department stores
• Debenhams
  • Figure 74: Debenhams' own-brand underwear collections, 2008
• John Lewis
• House of Fraser
• Selfridges
  • Figure 75: Selfridges' underwear/nightwear/socks offer, 2008
• Variety stores
• Bhs
• Marks & Spencer
  • Figure 76: Marks & Spencer' s underwear own-brand portfolio, 2008
• Multiple specialist clothing chains
• Arcadia Group
  • Figure 77: Arcadia Group: Retailers' underwear product offers, 2008
• New Look
• Next
• Others
• Gap Body
• H&M
• Oasis
• Karen Millen
• Value clothing retailers
• Matalan
• Primark
• Peacock Group (Peacocks and Bonmarché)
• TK Maxx
• Supermarkets
• George at Asda
  • Figure 78: George at Asda: Women' s underwear collections, 2008
• Tesco
• Mail order
  • Figure 79: Main mail order catalogues' men' s and women' s underwear offer overview, 2008
• Retail Advertising and Promotion
  • Figure 80: Advertising spend on underwear by retailers, 2003-07
• Appendix: Where They Buy Underwear and Hosiery
• Underwear
  • Figure 81: Where they buy underwear, by Mintel' s Special Groups, region, ACORN categories, technology users, Internet usage, daily newspapers, commercial TV viewing and supermarket used, December 2007
  • Figure 82: Where they buy underwear, by Mintel' s Special Groups, region, ACORN categories, technology users, Internet usage, daily newspapers, commercial TV viewing and supermarket used, December 2007
  • Figure 83: Where they buy underwear, by Mintel' s Special Groups, region, ACORN categories, technology users, Internet usage, daily newspapers, commercial TV viewing and supermarket used, December 2007
• Hosiery
  • Figure 84: Where they buy hosiery, by Mintel' s Special Groups, region, ACORN categories, technology users, Internetusage, daily newspapers, commercial TV viewing and supermarket used, December 2007Figure 85: Where they buy hosiery, by Mintel' s Special Groups, region, ACORN categories, technology users, Internet usage, daily newspapers, commercial TV viewing and supermarket used, December 2007
• Appendix: How Much They Spend
  • Figure 86: How much they spend on underwear/hosiery for themselves per month, by Mintel' s Special Groups, region, ACORN categories, technology users, Internet usage, daily newspapers and supermarket used, December 2007
• Appendix -- Typologies
  • Figure 89: Typologies, by age, gender, socio-economic group, ACORN categories, Mintel' s Special Groups, region, daily newspapers, media usage, Internet use and supermarket used, December 2007
  • Figure 90: Typologies, by retailers used, December 2007
  • Figure 91: Typologies, by number of retailers used for underwear, December 2007Figure 92: Typologies, by number of retailers used for hosiery, December 2007
  • Figure 93: Typologies, by retailers used, December 2007Figure 94: Typologies, by attitudes towards buying underwear, December 2007