Abstract
Consumers have an ever-growing array of choices in the beverage aisle. These choices are not only driven by tastes, but are increasingly influenced by consumers' need for convenience in all things and their desire for drinks that fit their health and lifestyle goals. Products that offer single-serve packaging and a healthy positioning are the ones that have driven strong sales growth of non-alcoholic beverages during 2002-07.
Consumer analysis covers six non-alcoholic beverage segments-regular and diet soda; fruit juice and juice drinks; bottled water; ready-to-drink tea; sports and energy drinks; and seltzer, tonic and club soda.
This report contains actionable suggestions for industry participants interested in learning about:
- The importance of price as an influence on beverage choices, and what value-added benefits are most likely to override the price.
- How evolving consumer values impact product choice.
- The importance of a healthy image, even among products not generally considered in a health context.
- How shifting demographics impact product mix now and in the future.
- Who is innovating in the marketplace and which innovations Mintel believes are most likely to succeed or fail.
- The fastest-growing brands and which are positioning themselves for future growth.
- Factors prompting trial of new products.
- Incidence of choosing specific drinks only for specific settings, the drinks that fall into this category, and what they are trying to do to get out of it.
- How often purchases are planned in advance vs. impulse and who is more likely to plan.
This report contains US IRI InfoScan data.
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