Abstract
A change in manufacturers' product strategies consisting of repositioning multifunction tablets under the ‘all-in-one' label, together with streamlining and improving hand dishwashing ranges helped to boost sales growth in 2007 after several years of decline. While prospects for dishwasher detergents are improving in line with the growing level of dishwasher ownership in France, hand dishwashing products are facing a more uncertain future due to the declining frequency of usage and growing price competition, both of which are affecting volume and value sales.
The countries examined within the Consumer Goods Intelligence series of reports are France, Germany, Italy, Spain and the UK.
The range of products covered in this report includes:
- Hand dishwashing detergents
- Dishwasher products.
Hand dishwashing consists of products formulated for dishwashing by hand, specifically concentrated and standard liquids.
Dishwasher products include products exclusively formulated for use in automatic dishwashing machines. This sector consists of powder, tablet and liquid products as well as ancillaries such as salt, rinse aids and dishwasher cleaners.
European Consumer Goods Intelligence is a unique series of fmcg market research reports, written by industry experts and incorporating exclusive insight into consumer activity and market trends.
They are designed to guarantee that every stage of your advertising, marketing or new product development process is focused towards genuine demand and real opportunity.
By the end of 2003, over 35 fmcg sector titles will be available, ranging from ' Beer' and ' Snack Foods' to ' Haircare' and ' Fabric Care' . Every title includes five, market-specific reports, investigating that sector in France, Germany, Italy, Spain and the UK.
Each report contains comprehensive analysis into:
- Market sizes
- Market trends
- Leading manufacturers
- Consumer trends
- Sales forecasts
This unique level of coverage ensure that your R&D, category management and marketing teams have both an holistic understanding of the sector and a valuable insight into local sector trends and consumer habits. This research is relevant at any level of the decision making process, whether it be the initial developmental stages or the later brand building exercises.
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