Abstract
The $1.6 billion U.S. anti-aging skincare market grew 63% during 2002-07, due to increases in the number of women, specifically older women, as well as demographic shifts in the male and ethnic populations. Moreover, shifts in the retail landscape have moved many premium products to more affordable mass channels, widening the availability of a broader range of anti-aging products. However, the market faces certain challenges from the professional anti-aging services and procedures industry, such as spa chemical peels, dermaplaning, Botox injections, and plastic surgery. This report features close analysis of these drivers, and a deeper look at the following:
- the rise of the emphasis on discoloration as a primary indicator of age, equaling the importance of wrinkles and fine lines
- the brand innovations that have anticipated this rise, such as formulations that seek to eradicate age spots, hyperpigmentation, uneven skin tone, and dullness
- how innovation has enabled a handful of manufacturers to retain control of the market
- the dominant role of drug stores as a premier mass channel beauty care destination, and the part department stores play in the overall market
- complete analysis of the consumer end of the market, including usage, frequency of use, attitudes and motivations, as well as analysis of ethnic usage, attitudes, and motivations
This report contains US IRI InfoScan data.
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