Anti-aging Skincare - US - April 2008

Table of Contents

• Scope and Themes
• What you need to know
• Definition
• Data sources
• Sales data
• Consumer survey data
• Abbreviations and terms
• Abbreviations
• Terms
• Executive Summary
• Overview
• Market grows with demand
• Competitive context--professional services a threat to growth
• Facial products far outsell body; innovation mostly isolated to face
• Drug stores lead FDM, department stores most share of overall market
• Ethnic and aging population drive growth
• FDM market mostly run by three manufacturers
• The people--proof of efficacy (or lack of it) drives consumers
• Market Size and Forecast
• Key points
• Sales at current and constant prices
  • Figure 1: Total U.S. sales and forecast of anti-aging skincare products at current prices, 2002-12
  • Figure 2: Total U.S. sales and forecast of anti-aging skincare products at inflation adjusted prices, 2002-12
• Competitive Context
• Class to mass
• Professional procedures present alternatives
• Skin color-evening treatments represent the formulations of the future
• Disposable personal income a factor in growth
• Segment Performance
• Key points
• Consumer demand for facial products leaves little room for the body
  • Figure 3: U.S. sales of anti-aging skincare products, by segment, 2005 and 2007
• Segment Performance--Facial Anti-aging
• Key points
• Discoloration is the new black
  • Figure 4: U.S. sales and forecast of facial anti-aging products, 2002-12
  • Figure 5: U.S. sales and forecast of facial anti-aging products at constant prices, 2002-12
• Segment Performance--Body Anti-aging
• Key points
• Body anti-aging requires innovation and competition
  • Figure 6: U.S. sales and forecast of body anti-aging products, 2002-12
  • Figure 7: U.S. sales and forecast of body anti-aging products at constant prices, 2002-12
• Retail Channels
• Key points
• Drug stores remain FDM retailer of choice
• Other channels
  • Figure 8: U.S. FDM sales of anti-aging skincare products, by retail channel, 2005 and 2007
• Retail Channels--Drug Stores
• Key points
• Class to mass, exclusive partnerships key to drug store success
  • Figure 9: U.S. sales of anti-aging skincare products at drug stores, 2005-07
• Retail Channels--Other Channels
• Key points
• Department stores account for most share
  • Figure 10: U.S. share of a cosmetics, makeup, face creams, colognes, and perfumes sales at listed channels, 2002-07
• Retail Channels--Other IRI
• Key points
• Other IRI stores typically offer more limited skincare products
  • Figure 11: U.S. sales of anti-aging skincare products at other IRI stores, 2005-07
• Market Drivers
• Boomer women most motivated to combat aging
  • Figure 12: Female population by age, 2003-13
  • Figure 13: Concern over specific signs of aging among older females, by age, January 2008
• Younger women follow closely
  • Figure 14: Concern over specific signs of aging among 18-34 year old women, January 2008
• Not just your mother' s moisturizer
  • Figure 15: Male population by age, 2003-13
  • Figure 16: Concern over specific signs of aging among older males, by age, January 2008
• Ethnic interest in anti-aging
  • Figure 17: Population by race and Hispanic origin, 2003-13
  • Figure 18: Concern over specific signs of aging, by race/ethnicity January 2008
• Leading Companies
• Key points
• More comprehensive anti-aging: color
  • Figure 19: FDM sales of leading anti-aging skincare products, 2005 and 2007
• Brand Share--Anti-aging Facial Skincare
• Key points
• Discoloration on par with wrinkles
  • Figure 20: FDM brand sales of anti-aging facial skincare products in the U.S., 2005 and 2007
• Brand Share--Anti-aging Body Skincare
• Key points
• As top sellers decline, lack of innovation to blame
  • Figure 21: FDM brand sales of anti-aging body skincare in the U.S., 2005 and 2007
• Brand Qualities
• The color campaign
• Innovation and Innovators
• Key points
• Olay
• L' Oréal
  • Figure 22: L' Oréal Skin Genesis television ad, 2008
• Johnson & Johnson
  • Figure 23: Neutrogena Advanced Solutions Microdermabrasion System television ad, 2008
• Other trends
• Multi-purpose products
• Natural ingredients
• Age reversal
• Advertising and Promotion
• Overview
• Procter & Gamble
• L' Oréal
• Johnson & Johnson
• TV advertising
• Scientific positioning/dermatologist endorsement
  • Figure 24: Aveeno Positively Ageless television ad, 2008
  • Figure 25: Neutrogena Anti-Wrinkle Intensive television ad, 2008
  • Figure 26: Roc Retinol Anti-Wrinkle television ad, 2008
• Beyond wrinkles
  • Figure 27: Olay Definity television ad, 2008
  • Figure 28: Avon Anew Plump & Smooth television ad, 2008
• "Professional" procedures at home
  • Figure 29: Avon Anew Clinical Advanced Dermabrasion television ad, 2008
  • Figure 30: Merle Norman Luxiva Derma Peel television ad, 2008
• Celebrity endorsement
  • Figure 31: Garnier Nutritioniste television ad, 2008
  • Figure 32: L' Oréal Age Perfect television ad, 2008
• Attitudes and Motivations
• Key points
• Concerns regarding the visible signs of aging
  • Figure 33: Top concerns with aging, by gender and age, January 2008
• Previous experience with anti-aging products
  • Figure 34: Experience with anti-aging products by gender and age, January 2008
  • Figure 35: Experience with anti-aging products by gender and age, January 2008
• Concerns over specific body areas
  • Figure 36: Top body area concerns with regard to aging, by gender and age, January 2008
• Retail destinations
  • Figure 37: Preferred retail locations for anti-aging skincare purchases among women, by age, January 2008
• Usage of Anti-aging Skincare Products and Other Anti-aging Methods
• Key points
• Preventive measures used
  • Figure 38: Usage of skincare products vs. other methods to prevent signs of aging, women by age, January 2008
• Products used to reverse aging
  • Figure 39: Usage of skincare products vs. other methods to reverse signs of aging, by age, January 2008
• Men' s skincare choice of product properties
  • Figure 40: Usage of anti-aging facial skincare products among men, product properties, by age, January 2008
• Frequency of Use
• Key points
  • Figure 41: Frequency of using anti-aging creams or lotions for the face, women, by age, January 2008
  • Figure 42: Frequency of using anti-aging creams or lotions for the body, women, by age, January 2008
• Race and Ethnicity
• Key points
• Top concerns associated with aging
  • Figure 43: Top concerns with aging, by race/ethnicity, January 2008
  • Figure 44: Top body area concerns with regard to aging, by race/ethnicity, January 2008
• Appendix: Trade Associations