Household Paper Products - UK - April 2008

Table of Contents

• Issues in the Market
• Key themes
• Definitions
• Abbreviations
• Market in Brief
• The green factor
• Adding value to the market
• Changes in the supply structure
• Habits and opinions
• The future
• Internal Market Environment
• Key points
• Flushing the world' s forests away
  • Figure 1: British environmental credentials, 2003-07
• More rolls needed
  • Figure 2: Number of bathrooms in the home, 2002-07
• Good news for some...but not for tissue sales!
  • Figure 3: Incidence of complaints in the last 12 months, 2003-07
• Pricing issues
• Brand loyalty
  • Figure 4: Agreement with statements about shopping, brands and own-brands, 2003-07
• Broader Market Environment
• Key points
• Tightening belts
  • Figure 5: Trends in PDI and consumer expenditure, 2003-13
• More bottoms and noses...
  • Figure 6: Trends in UK population, by age, 2003-13
• ...and more toilets!
  • Figure 7: Trends in the numbers of households, UK, 2003-13
• Homemaking moves to the kitchen
  • Figure 8: Agreement with statements about home, family and cooking, 2003-07
• Do I have to?
• Competitive Context
• Key points
• A key market
  • Figure 9: The UK household care market, 2002 and 2007
• Wiping away paper products
• Green alternatives
• Strengths and Weaknesses in the Market
• Strengths
• Weaknesses
• Market Value and Forecast
• Key points
  • Figure 10: UK retail sales of household paper products*, 2003-13
• Weekly household spending on household paper to increase
• Toilet tissue remains key
  • Figure 11: UK retail sales of household paper products, by sector, 2003-07
• The future
• Factors used in the forecast
• Segment Performance
• Key points
• Toilet tissues
  • Figure 12: UK retail sales of toilet tissues, 2003-13Values rising
  • Figure 13: UK retail sales of toilet tissues, by sector, 2005 and 2007
• Kitchen towels
  • Figure 14: UK retail sales of kitchen towels, 2003-13
• The star performer
  • Figure 15: UK retail sales of kitchen towels, by sector, 2005 and 2007
• Facial tissues
  • Figure 16: UK retail sales of facial tissues, 2003-13
• Leading the market back to growth
  • Figure 17: UK retail sales of facial tissues, by sector, 2005 and 2007
• Market Share
• Key points
• Andrex still strong as well as long
  • Figure 18: Brand shares of toilet tissue, 2003-07
• Building brands
  • Figure 19: Brand shares of kitchen towels, 2003-07
• Innovation is key
  • Figure 20: Brand shares of facial tissues, 2003-07
• Companies and Products
• Key points
• Kimberly-Clark
• SCA Hygiene Products (UK) Ltd
• Georgia-Pacific GB Ltd
• LPC Group
• Consuma
• Brand Communication and Promotion
• Key points
• Advertising expenditure going down the pan
  • Figure 36: Main media advertising expenditure on household paper products, 2003-07
• Spending on tissues blowing up
  • Figure 37: Main media advertising expenditure on household paper products, by sector, 2003-07
• Long-lasting campaigns v shorter-term affairs
  • Figure 38: Main media advertising expenditure on household paper products, by sector, by manufacturer, 2003-07
• Daring to be different
  • Figure 39: Main media advertising expenditure on household paper products, by manufacturer and media type, 2007
• The Andrex puppy keeps on going...
• ...but tissue advertising is serious stuff!
• Channels to Market
• Key points
  • Figure 40: Retail distribution of household paper products, 2003-07
• Not the whole story
• The Consumer -- Usage
• Key points
• Everyone needs toilet roll!
  • Figure 41: Usage of toilet paper in the last 12 months, 2003-07
• Less bums on seats?
• Branching out
  • Figure 42: Type of toilet paper used, 2003-07
  • Figure 43: Usage of facial tissues in the last 12 months, 2003-07
• Noses are more sensitive
  • Figure 44: Type of facial tissues used, 2003-07
• What would people do without kitchen roll?
  • Figure 45: Uses for kitchen roll, January 2008
• ABs can afford to throw it away
  • Figure 46: Uses for kitchen roll, by Mintel' s Special Groups, January 2008
• Going beyond the kitchen
• Consumer -- Factors Determining Choice
• Key points
  • Figure 47: Most important factors when buying household paper products, January 2008
• Fading strength?
• The nitty-gritty
  • Figure 48: Most important factors when buying household paper products, by age, January 2008
• Fickle consumers
• An issue that is not going to go away
• Other factors
• Not a lot of thought
• Appendix -- Broader Market Environment
  • Figure 53: Attitudes towards housework, by age, 2007
• Appendix -- Usage
• Toilet paper
  • Figure 54: Usage of toilet paper in the last 12 months, by gender, age, socio-economic group, presence of children, marital status, working status, household size, number of bathrooms, region, lifestage, Mintel' s Special Groups and green attitudes, 2007
• Facial tissues
  • Figure 55: Usage of facial tissues in the last 12 months, by gender, age, socio-economic group, presence of children, marital status, working status, household size, region, lifestage and Mintel' s Special Groups, 2007
  • Figure 56: Uses for kitchen roll, by gender, age, socio-economic group, lifestage, presence of children, Mintel' s Special Groups, working status, tenure, region, ACORN category, media usage, commercial TV viewing, supermarkets used and household size, January 2008
  • Figure 57: Uses for kitchen roll, by gender, age, socio-economic group, lifestage, presence of children, Mintel' s Special Groups, working status, tenure, region, ACORN category, media usage, commercial TV viewing, supermarkets used and household size, January 2008
  • Figure 58: Uses for kitchen towels, by number of uses, January 2008
• Appendix -- Factors Determining Choice
  • Figure 59: Most important factors when buying household paper products, by gender, age, socio-economic group, lifestage, presence of children, Mintel' s Special Groups, working status, tenure, region, ACORN category, media usage, commercial TV viewing, supermarkets used and household size, January 2008
  • Figure 60: Most important factors when buying household paper products, by gender, age, socio-economic group, lifestage, presence of children, Mintel' s Special Groups, working status, tenure, region, ACORN category, media usage, commercial TV viewing, supermarkets used and household size, January 2008
• ]Figure 61: Most important factors when buying household paper products, by number of qualities sought, January 2008
  • Figure 62: Paper repertoire, by gender, age, socio-economic group, marital status, lifestage, working status, tenure, ACORN category and commercial TV viewing, January 2008