Abstract
This report looks at the strategies that suppliers have already used to tackle the challenges of new technology and commoditisation. A number of companies have already been successful in adding value as well as volume sales, and the report considers what further steps might be taken to consolidate and build growth.
Key themes of the report:
- The impact of new technology on personal communications.
- The performance of the market despite of the rise of e-communication.
- The dominant role of design and fashion in new products development.
- The importance of women in the overall stationery market.
- How gifting creates strong opportunities for both personal stationery and writing instruments.
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