Abstract
After a period of stagnation, the chocolate confectionery market is now worth £2,140 million, an 11.1% increase on 2003. This return to form has been driven by an increase in premium indulgence products and health perceptions about the benefits of dark chocolate. Dark chocolate, rich in anti-oxidants, fights free radicals in a similar way to red wine. Consumers' changing attitudes to health mean they are now eating for health rather than just restricting fat and calories, and this has resulted in the phenomenon of permissible indulgence - a treat that is both luxurious and beneficial in the eyes of the consumer.
Key themes of the report:
- Success of the bar of chocolate, a simple shape that is ultimately versatile
- The growth of niche players and the importance of choice in the market
- Balancing traditional favourites with exciting new flavours and products
- The problematic children' s market, with declining population and advertising restrictions
- The importance of communicating values and benefits to create product differentiation.
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