Chocolate Confectionery - UK - April 2008

Table of Contents

• Issues in the Market
• Key themes
• Definitions
• Market in Brief
• A return to form
• A niche alternative
• Children harder to reach
• Flexible future
• Internal Market Environment
• Key points
• Obesity debate rages on
• All natural
  • Figure 1: Agreement with selected lifestyle statements, 2003-07
• The values of provenance
  • Figure 2: Agreement with selected lifestyle statements, 2003-07
• TV advertising regulations
• Indulgence
• Nostalgia-mania
• Connoisseurship
• Pocket money spending
  • Figure 3: How 7-10-year-olds spend their money, 2003-07
• Pocket money power
• Broader Market Environment
• Key points
• Crises ' avoidance'
• Richer mixing
  • Figure 4: Breakdown of the UK Population, by socio-economic group, 2003-13
• Age old tale
  • Figure 5: UK Population trends, by age group, 2003-13
• A growing problem
• You and me
  • Figure 6: Breakdown of the UK population, by household size, 2003-13
• Competitive Context
• Key points
• Sweet biscuits suffer
  • Figure 7: market size of sweet biscuits, by value and volume, 2002-12
• Not so sweet confectionery
  • Figure 8: Market size of sugar confectionery, by volume and value, 2002-12
  • Figure 9: Summary of market strategies in indulgent snack markets, 2007
• Cereal killers
  • Figure 10: UK retail value sales of cereal bars, 2002-07
• Strengths and Weaknesses in the Market
• Strengths
• Weaknesses
• Market Size and Forecast
• Key points
• A chocolate renaissance
• Chocolate revival
  • Figure 11: UK retail sales of all chocolate, 2003-08
• Boxes get special
  • Figure 12: UK retail sales of chocolate by sector, 2003-07
• Competitive season
• Confectionery giant
  • Figure 13: UK retail sales of chocolate confectionery, 2003-08
• The future
• Forecast
  • Figure 14: Estimated value of chocolate confectionary market 2008-13
  • Figure 15: Estimated real value of chocolate confectionary market, 2003-08 compared to 2008-13
• Factors used in the forecast
• Segment Performance
• Key points
• A divided market
  • Figure 16: UK retail sales of chocolate confectionery, by sector, 2003-07
• Countdown for countlines
• Selflines, a selfish opportunity
• Blocks are brilliant
  • Figure 17: UK retail sales of moulded bar chocolate by size and positioning, 2003-07
• Let' s share
• Good things in small packages
• The love of luxury
• Dark delights
• Market Share
• Key points
• Manufacturer shares
  • Figure 18: Manufacturers' value shares in the UK chocolate market (retail sales), 2003-07
• Cadbury' s the cream
• Brand shares
  • Figure 19: Leading brands purchased in the UK chocolate confectionery market, 2003-07
• Masterful Masterfoods
• Own-label steps up
• Companies and Products
• Company profiles
• Cadbury Trebor Bassett (CTB)
• Mars UK Ltd
• Nestlé Ltd
• Ferrero UK Ltd
• Divine Chocolate Ltd
• Lindt & Sprungli Ltd
• Guylian
• Kinnerton
• Kraft Foods Ltd
• Thorntons Plc
• Tangerine Confectionery Ltd
• Venture Foods UK Ltd
• Perfetti Van Melle
• Kshocolat Ltd
• The Hershey Company
• Brand Communication and Promotion
• Key points
• Spend intensifies
  • Figure 37: Main monitored media advertising expenditure (bars and countlines) on chocolate confectionery, 2003-07
• Mega manufacturers
  • Figure 38: Main monitered advertising spend on chocolate bars and countlines by manufacturer in the chocolate confectionery category, 2001-07
  • Figure 39: Top ten brands advertised from 2003-07
• Branded
• Channels to Market
• Key points
  • Figure 40: Sales of chocolate confectionery, by outlet type, 2003-07
• Multiple madness
• Independent cause
• The Consumer -- Penetration and Frequency of Consumption
• Key points
  • Figure 41: Penetration of chocolate confectionery, by type, 2003-07
• It' s all about bars
• Premium fancy
• A chocolate continuum
  • Figure 42: Consumer profile of heavy users of chocolate confectionery, 2007
• The young consumer
  • Figure 43: Consumption of chocolate, 7-16-year-olds, 2003-07
• It' s a chocolate life
• Health-factor
• A question of lunch
• The Consumer -- Which Formats?
• Key points
  • Figure 46: Chocolate formats purchased in the last six months, January 2008
• Bright young things
• Sharing bags appeal to mums
• Countlines still the firm favourite format
• Format devotees
  • Figure 47: Repertoire of chocolate formats
• The Consumer -- Eating Occasions
• Key points
  • Figure 48: Chocolate eating occasions, January 2008
• Men on the move
• Women are sharing
• The young ones
• A class divide
• Apppendix
• Advertising data
• Abbreviations
• Appendix: The Consumer -- Which Formats?
  • Figure 52: Chocolate formats purchased in the last six months, January 2008
  • Figure 53: Chocolate formats purchased in the last six months, January 2008
  • Figure 54: Chocolate formats purchased in the last six months, January 2008
  • Figure 55: Repertoire of chocolate bar formats by demographics
• Appendix: The Consumer -- Eating Occasions
  • Figure 56: Chocolate eating occasions, January 2008
  • Figure 57: Chocolate eating occasions, January 2008