Abstract
The enormous U.S. automobile market is undergoing many changes as a result of rising gas prices and the advent of the Internet as a research tool. In the context of a looming recession, manufacturers struggle to appeal to buyers concerned with gas expenses, while dealers continuously adjust to increasingly sophisticated customers.
Analysis and insights offered include:
· which makes and models are outperforming the market
· what manufacturers are doing about fuel economy
· where some brands are trying to shift their positioning
· how dealers are adopting the Internet to sell better, but still struggling to turn a profit
· how significant is the hybrid movement and will consumers really buy them?
Insights are supported by exclusive Mintel consumer research, which delves into topics such as:
· which demographic spends the most on cars
· which demographics are the most receptive to marketing
· what attitude consumers start their car search with
· how many consumers really use the Internet when buying cars and what do they use it to do.
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