Abstract
The car rental market is competitive and rapidly evolving in a way that can help marketers and retailers plot a course for growth. Mintel delves into the specifics of what' s driving the car rental industry including, its sales patterns and how current trends are impacting the future. Mintel provides analysis on the following:
- Why prospects for the rental car industry are not as dire as for airlines and what drives market conditions
- The impact on car rentals from fluctuations in adjacent industries, such as air travel and auto manufacturing
- Sales patterns by individuals and businesses, with discussion of the airport/off-airport market
- Brand identities of the leading companies
- Recent new product introductions, including hourly rentals and the continuing proliferation of "green" rental options
- Detailed analysis of advertising campaigns and promotions on TV and web
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