Abstract
The jewelry sector spans everything from inexpensive costume pieces for everyday wear, to special items such as engagement rings and watches designed to commemorate special occasions, to investment level pieces priced and sold like fine art. This report summarizes market size and key product and growth trends for the jewelry sector, based on industry research as well as Mintel' s proprietary consumer research. Analysis provided in this report include:
- Market size figures from 2002-07, both overall and by product segment, as well as projected growth of the sector through 2012.
- The impact that a difficult economy and record-high prices for precious metals will have on this highly discretionary product sector, including the importance of high net worth consumers.
- Trends and changes in how jewelry is sold, including a detailed breakdown of sales by retail channel. Additional issues discussed include the growing importance of online selling, new emphasis on branded designer products as compared to unbranded/store brand products, and new approaches on merchandising jewelry in retail stores.
- Product developments and customer preferences, including new interest in silver and semi-precious stone jewelry as well as detailed data by demographic on types and materials of jewelry purchased.
- Factors motivating consumer purchase behavior, including whether jewelry is bought for oneself, for a gift, or for a wedding or other occasion; key factors considered when buying a piece of jewelry; and general attitudes towards shopping for and buying jewelry.
- Whenever possible, this report provides predictions on how specific developments and trends will impact future growth of the jewelry sector and also provides suggestions on strategies jewelry companies can adopt to remain successful during a challenging economy.
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