Abstract
Replacement will inevitably remain the main driver to volume sales, but fashion is accelerating the buying cycle. Consumers want more well-designed and fashion-led tableware, and suppliers are now more than ready to meet that with an accelerated programme of new product introductions.
This means improved choice at every price point - consumers are getting more for their money - and strong competition between branded and own-label product.
Beyond the high volume-discount price sector there is real growth in higher quality product. This trend is benefiting the premium sector but also encouraging trading up through the mid-market, for instance within retailers' collections of own-brand ranges.
Key themes of the report:
- The increasing importance of design and fashion in the home
- Are consumers trading up to higher quality?
- What is the potential to encourage more gift buying?
- How own-brand ranges are increasing in strength and diversity
- Increased interest in cooking and home entertaining
- Impact of casual eating and wider meal repertoires
- The value of a name, including designers and celebrities
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