Abstract
By the end of 2008, sales of women' s facial skincare in Italy are expected to reach around ¬ 1.2 billion, up by 2% on 2007 at current prices and 13% on 2003. During the review period the market has grown at a slow but steady pace, at over 2% per year. An increasing interest in fashion, appearance and also wellbeing, supported by the media, should continue to have a positive effect on the market.
The rising demand for anti-ageing/anti-wrinkle and area-specific treatments has been pushing growth since 2006, to the detriment of standard moisturisers and nourishers. Cleansers and wipes too have been doing well, while toners, possibly seen as an unnecessary extra, have shown a decline.
The countries examined within the Consumer Goods Intelligence series of reports are France, Germany, Italy, Spain and the UK.
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