Facial Skincare - Italy - May 2008

Table of Contents

• Issues in the Market
• Definition
• Consumer research
• Abbreviations
• Market in Brief
• Steady positive growth
• Anti-ageing skincare products confirm their leadership
• Many manufacturers but high concentration
• Selective channels ahead
• Future
• Internal Market Environment
• Key Points
• Personal care plays key role
• Innovation opens new niches
• Better informed consumers
• Skincare and wellbeing
• REACH is adopted
• Broader Market Environment
• Key Points
• Ageing population
  • Figure 1: Trends in the age structure of the Italian female population, 2003-13
• Economic uncertainty impacts on consumer confidence
  • Figure 2: Trends in Italian PDI, consumer expenditure and GDP, at current prices, 2003-13
• Rise in employment/female employment
  • Figure 3: Trends in Italian employment, 2000-05
• Less money left for non-essentials
  • Figure 4: Trends in household size in Italy, 2000-05
• Who' s Innovating?
• Key Points
• European overview
  • Figure 5: New product launches in facial skincare, %, by country, 2003-07
• Face/neckcare are booming
  • Figure 6: New product launches in facial skincare in Italy, %, by category, 2003-07
• Natural ingredients
• The sophistication of ingredients - gold and caviar
• More organic and natural
• Targeting the stress of urban life
• Removing dark spots
• Market Size and Forecast
• Key Points
  • Figure 7: Forecast of Italian retail value sales of facial skincare, at current and constant prices, 2003-13
• Prospects
• Factors used in the forecast
• Segment Performance
• Key Points
  • Figure 8: Italian retail value sales of facial skincare, by type, 2006-08
• Treatments
  • Figure 9: Italian retail value sales of treatments, at current and constant prices, 2003-13
  • Figure 10: Italian retail value sales of anti-ageing/anti-wrinkle treatments, selective vs mass-market, 2005-07
• Moisturisers & nourishers
  • Figure 11: Italian retail value sales of moisturisers & nourishers, at current and constant prices, 2003-13
• Cleansers and toners
• Figure 12: Italian retail value sales of cleansers, toners and wipes, at current and constant prices, 2003-13
• Market Share
• Key Points
  • Figure 13: Brands' value shares of selected mass-market facial skincare products*, 2006-08
• Companies and Products
• L' Oréal
• Beiersdorf
• Procter & Gamble
• Collistar
• Brand Communication and Promotion
• Key Points
  • Figure 14: Main monitored advertising expenditure on women' s facial skincare, by country, 2005-07
  • Figure 15: Top adspend by leading advertisers, Italy, 2007
• Channels to Market
• Key Points
  • Figure 16: Italian retail value sales of facial skincare products, by outlet type, 2006-08