Abstract
This report presents a review of the UK digital camera market and analyses the two key types of camera that can be found in the market, compact and SLR, as well as other digital camera units.
It can be considered as a revision to a previous report on this market produced in May 2006, although it differs in that this report excludes photographic accessories the exception being lenses purchased as part of a package when buying a digital single lens reflex (SLR) camera.
Accessories are excluded unless they are provided as part of a package when purchasing an SLR camera, many of which are commonly sold without a lens. Accessories and services related to the sector, such as processing, are excluded.
Key themes of the report:
- Can digital cameras continue to increase in popularity?
- Is there a slowdown in the market?
- What remains the priority for manufacturers and consumers?
- Do lower prices encourage trading up?
- Who is more likely to buy a digital camera?
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