Electrical Retailing - France - May 2008

Table of Contents

• Market in Brief
• Short-term pain = long-term gain?
• High-tech at low prices
• Smaller players' future under threat
• Non-specialists heavily involved
• Report Scope
• Technical notes
• Definitions
• Financial definitions
• Currencies
• Country codes
  • Figure 1: Country codes
• VAT
  • Figure 2: Europe: Standard VAT rates, 2007
• Broader Market Environment
• Positive factors
• Negative factors
• Population
  • Figure 3: France: Population trends 2003-08
  • Figure 4: France: Population, by age group, 2004-08
• A generally disappointing performance...
  • Figure 5: France: GDP, 1996-2006
• Inflation
  • Figure 6: France: Consumer price inflation, 2002-07
• The Market in Context
• Steady spending growth
  • Figure 7: France: Consumer spending on selected categories, 2002-06
• Competition driving down white goods' prices...
  • Figure 8: France: Consumer prices change on white goods, 1998-2007
• ...but it is even more apparent for brown and grey goods
  • Figure 9: France: Consumer prices change on brown and grey goods, 1998-2007
• Loi Chatel
• Channels of distribution
• Sector Size and Forecast
• Economic forecast
• Retail sales
  • Figure 10: France: Retail sales, 2003-12
  • Figure 11: France: Electricals retail sales as percentage of all retail sales, 2003-12
• Enterprise and outlet data
  • Figure 12: France: Electricals specialists, outlet data, 2003-07
  • Figure 13: France: Electricals specialists, outlet numbers by size, 2005-07
• The Consumer
• Where people shop
• Key findings
  • Figure 14: France: Retailers where electrical products purchased in last 12 months, November 2007
• Who buys where
  • Figure 15: France: Market positioning of retailers where electrical products purchased in the last 12 months by age and income, November 2007
• Detailed consumer demographics:
• Retail Competitor Analysis
• Key findings
• Leading players
  • Figure 16: France: Leading electricals players, 2007
• Appendix
  • Figure 17: France: Detailed demographics of electrical shoppers by retailer, November 2007
• Boulanger
  • Figure 18: Boulanger (France): Sales as share of electricals retailers' sales in France, 2003-07
• Strategic evaluation
• Background
• Financial performance
  • Figure 19: Boulanger: Group financial performance, 2003-07
• Store portfolio
  • Figure 20: Boulanger: Outlet data, 2003-07
• Boulanger
• Electro Dépðt
• Retail offering
• Market positioning
• Brands
• Product offer
• Advertising and marketing
• e-commerce and home shopping
• Conrad
• Figure 21: Conrad: Sales as share of electricals specialists in Europe, 2003-07
• Strategic evaluation
• Background
• Financial performance
  • Figure 22: Conrad: Group financial performance, 2002-07
• Store portfolio
  • Figure 23: Conrad: Outlet data, 2003-07
• Retail offering
• Market positioning
• Brands
• Product offer
• Operational issues
• e-commerce and home shopping
• DSG International
  • Figure 24: DSG International: Sales as share of electricals specialists' sales in Europe, 2003-07
• Strategic evaluation
• In-store and online
• Exiting underperforming markets?
• Background
• Pixmania acquisition expands online presence
• BCG strategic review
• Financial performance
• Latest trading update
  • Figure 25: DSGi: Interim trading statement, 2007/08
• Full-year results
  • Figure 26: DSG International: Group financial performance, 2002/03-2006/07
• Store portfolio
• Store data
  • Figure 27: DSG International: Outlet data, 2002/03-2006/07
• Store performance
  • Figure 28: DSG International: Store performance data, 2002/03-2006/07
• Retail offering
• Market positioning
• Brands
• Product offer
• Pricing
• Operational issues
• Advertising and marketing
• E-commerce and home shopping
  • Figure 29: DSGi online sales, 2005/06 and 2006/07
• EDA
• Strategic evaluation
• Background
  • Figure 30: EDA: Members and websites, by country of operation, 2008
• Financial performance
  • Figure 31: EDA: Estimated retail sales, 2007
• Store portfolio
  • Figure 32: EDA: Outlet numbers member numbers and average store size, by country, 2002-07,
• Fascias and identity
• Retail offering
• Market positioning
• Brands
• Product offer
• E-commerce
• Eldi
• Background
• Financial performance
• Store portfolio
• Retail offering
• Market positioning
• Operational issues
• Euronics International
• Strategic evaluation
• Background
  • Figure 33: Euronics: Members and websites, by country of operation, 2008
• Financial performance
  • Figure 34: Euronics International: Sales performance, by country, 2005 and 2006
• Store portfolio
  • Figure 35: Euronics International: Outlet and member numbers, 2002-06
  • Figure 36: Euronics International: Other outlet data, 2005 and 2006
• Retail offering
• Market positioning and price
• Brands
• Product offer
  • Figure 37: Euronics Spain: Sales mix, 2007
• E-commerce
• Expert
  • Figure 38: Expert: Estimated sales as share of electricals specialists' in Europe, 2003-07
• Strategic evaluation
• Background
• Financial performance
  • Figure 39: Expert: Estimated sales by country in Europe, 2003-07
  • Figure 40: Expert: Estimated sales growth by country in Europe, 2003-07
• Store portfolio
  • Figure 41: Expert: Outlet data, 2003-07
• Sales per store
  • Figure 42: Expert: Estimated sales per outlet by country in Europe, 2003-07
  • Figure 43: Expert: Estimated change in sales per outlet by country in Europe, 2003-07
• Retail offering
• Market positioning
• Brands
• Product offer
• Pricing
• Operational issues
• Advertising and marketing
• e-commerce and home shopping
• Fnac (PPR)
  • Figure 44: Fnac: Sales as share of electricals specialists' sales in Europe, 2003-07
  • Figure 45: Fnac: Share of all French electricals and office specialists' sales, 2003-07
• Strategic evaluation
• Background
• Financial performance
  • Figure 46: Fnac: Group financial performance, 2003-07
  • Figure 47: Fnac: International network, percentage of total sales, 2004-07
• Store portfolio
  • Figure 48: Fnac: Outlet data, 2003-07
  • Figure 49: Fnac: Breakdown of group sales area, 2006-07
  • Figure 50: Fnac: Expected store openings in 2008
  • Figure 51: Fnac International, potential for growth (number of stores)
• Retail offering
• Market positioning
• Product offer
  • Figure 52: Fnac: Market share in France, 2005-07
  • Figure 53: Fnac: Sales mix, 2007
• Surcouf
• Fnac Eveil & Jeux
• Fnac digitale
• Pricing
• Advertising and marketing
• e-commerce and home shopping
  • Figure 54: Fnac: Online business activity, 2005-07
• Kesa Electricals
  • Figure 55: Kesa Electricals: Sales as share of electrical retailers in Europe, 2003-07
  • Figure 56: Kesa Electricals: Sales as share of UK electrical retailers, 2003-07
  • Figure 57: Kesa Electricals: Sales as share of French electrical retailers, 2003-07
• Strategic evaluation
• Background
• Financial performance
  • Figure 58: Kesa Electricals: Group financial performance, 2003-07
• Store portfolio
  • Figure 59: Kesa Electricals: Outlet data, 2003-07
• Retail offering
• Market positioning
• Brands
• Product offer
• Advertising and marketing
• E-commerce and home shopping
  • Figure 60: Kesa Electricals: Company websites, 2007
• Media-Saturn
  • Figure 61: Media-Saturn: Share of electricals specialists' sales in Europe, 2003-07
• Strategic evaluation
• Background
• Financial performance
  • Figure 62: Media-Saturn: Financial performance, 2003-07
• Sales vs store growth
  • Figure 63: Media-Saturn: Sales and store growth, by region, 2003-07
• Store portfolio
  • Figure 64: Media-Saturn: Group outlet data, 2003-07
  • Figure 65: Media-Saturn: Group outlet numbers, by fascia, 2007
  • Figure 66: Media-Saturn: Outlet data, by country, 2003-07
  • Figure 67: Media-Saturn: Sales per outlet, by country, 2007
• Retail offering
• Market positioning and customer profile
• Price
• Product offer
• Customer services
• e-commerce