[Report] Italy Electrical Retailing Market Research, Trends, Analysis TOC

Market in Brief
The future
Market size and performance
The competitive landscape
Consumer research
Report Scope
Technical notes
Definitions
Financial definitions
Currencies
Country codes
- Figure 1: Country codes
VAT
- Figure 2: Europe: Standard VAT rates, 2007
Broader Market Environment
Positive factors
Negative factors
Population -- growing but greying
- Figure 3: Italy: Population trends, 2002-06
- Figure 4: Italy: Population by age, 2007
Economy
GDP -- a short-lived upswing
- Figure 5: Italy, GDP, 1996-2007
Consumer spending -- purse strings tightening again
- Figure 6: Italy: Consumer spending, 1996-2007
Inflation -- on the way up?
- Figure 7: Italy: Consumer price inflation, 2000-07
The Market in Context
Key findings
Price deflation hampers growth
- Figure 8: Italy: Consumer price inflation on electricals products, 2003-07
Electricals weak as spending lacklustre
- Figure 9: Italy: Consumer expenditure on electricals, 2003-07
Channels of distribution
Sector Size and Forecast
Economic outlook
Retailers' prospects
- Figure 10: Italy: Retail sales, 2003-12
- Figure 11: Italy: Electricals retail as a share of all retail, 2003-12
Recent trends in Italian electricals retail
Enterprise and outlet data
- Figure 12: Italy: Electricals retailers, enterprise numbers, 2001-05
The Consumer
Where people shop
Key findings
Media-Saturn in lead
- Figure 13: Italy: Retailers where electrical products purchased in last 12 months, November 2007.
Who buys where?
- Figure 14: Italy: Market positioning of retailers where electrical products purchased in the last 12 months, by income and age, November 2007
Detailed consumer demographics
- Figure 15: Italy: Detailed demographics of electrical shoppers by specialist retailer, by gender, age and income, November 2007
Retail Competitor Analysis
Key findings
Media-Saturn dominant
Buying groups going strong
DSGi still looking weak
Leading players
- Figure 16: Italy: Leading players in the electricals sector, 2007
Market shares and evaluation
- Figure 17: Italy: Leading electricals specialists' market shares, 2007
Appendix
- Figure 18: Italy: Store used for electricals shopping, by region, marital status, presence of children, size of household and employment status, November 2007
CDC Computer Discount
- Figure 19: CDC Computer Discount: Sales as share of electricals specialists' sales in Italy, 2003-07
Background
Financial performance
- Figure 20: CDC Computer Discount: Group financial performance, 2003-07
Store portfolio
- Figure 21: CDC Computer Discount: Outlet data, 2003-07
Retail offering
Market positioning
- Figure 22: CDC Computer Discount: Group operations, 2007
Brands
Product offer
Pricing
Operational issues
Advertising and marketing
e-commerce and home shopping
DSG International
- Figure 23: DSG International: Sales as share of electricals specialists' sales in Europe, 2003-07
Strategic evaluation
In-store and online
Exiting underperforming markets?
Background
Pixmania acquisition expands online presence
BCG strategic review
Financial performance
Latest trading update
- Figure 24: DSGi: Interim trading statement, 2007/08
Full-year results
- Figure 25: DSG International: Group financial performance, 2002/03-2006/07
Store portfolio
Store data
- Figure 26: DSG International: Outlet data, 2002/03-2006/07
Store performance
- Figure 27: DSG International: Store performance data, 2002/03-2006/07
Retail offering
Market positioning
Brands
Product offer
Pricing
Operational issues
Advertising and marketing
E-commerce and home shopping
- Figure 28: DSGi online sales, 2005/06 and 2006/07
EDA
Strategic evaluation
Background
- Figure 29: EDA: Members and websites, by country of operation, 2008
Financial performance
- Figure 30: EDA: Estimated retail sales, 2007
Store portfolio
- Figure 31: EDA: Outlet numbers member numbers and average store size, by country, 2002-07,
Fascias and identity
Retail offering
Market positioning
Brands
Product offer
E-commerce
Electronic Partner
Strategic evaluation
Background
Membership structure
- Figure 32: EP: Membership data, 2007
Financial performance
- Figure 33: ElectronicPartner: Group financial performance, 2003-07
Store portfolio
- Figure 34: ElectronicPartner: Membership data, 2003-07
Sales and outlets by country
- Figure 35: ElectronicPartner: Affiliated branded stores and membership by country, 2007/08
Retail offering
Product offer
Operational issues
e-commerce and home shopping
Euronics International
Strategic evaluation
Background
- Figure 36: Euronics: Members and websites, by country of operation, 2008
Financial performance
- Figure 37: Euronics International: Sales performance, by country, 2005 and 2006
Store portfolio
- Figure 38: Euronics International: Outlet and member numbers, 2002-06
- Figure 39: Euronics International: Other outlet data, 2005 and 2006
Retail offering
Market positioning and price
Brands
Product offer
- Figure 40: Euronics Spain: Sales mix, 2007
E-commerce
Expert
- Figure 41: Expert: Estimated sales as share of electricals specialists' in Europe, 2003-07
Strategic evaluation
Background
Financial performance
- Figure 42: Expert: Estimated sales by country in Europe, 2003-07
- Figure 43: Expert: Estimated sales growth by country in Europe, 2003-07
Store portfolio
- Figure 44: Expert: Outlet data, 2003-07
Sales per store
- Figure 45: Expert: Estimated sales per outlet by country in Europe, 2003-07
- Figure 46: Expert: Estimated change in sales per outlet by country in Europe, 2003-07
Retail offering
Market positioning
Brands
Product offer
Pricing
Operational issues
Advertising and marketing
e-commerce and home shopping
Fnac (PPR)
- Figure 47: Fnac: Sales as share of electricals specialists' sales in Europe, 2003-07
- Figure 48: Fnac: Share of all French electricals and office specialists' sales, 2003-07
Strategic evaluation
Background
Financial performance
- Figure 49: Fnac: Group financial performance, 2003-07
- Figure 50: Fnac: International network, percentage of total sales, 2004-07
Store portfolio
- Figure 51: Fnac: Outlet data, 2003-07
- Figure 52: Fnac: Breakdown of group sales area, 2006-07
- Figure 53: Fnac: Expected store openings in 2008
- Figure 54: Fnac International, potential for growth (number of stores)
Retail offering
Market positioning
Product offer
- Figure 55: Fnac: Market share in France, 2005-07
- Figure 56: Fnac: Sales mix, 2007
Surcouf
Fnac Eveil & Jeux
Fnac digitale
Pricing
Advertising and marketing
e-commerce and home shopping
- Figure 57: Fnac: Online business activity, 2005-07
Kesa Electricals
- Figure 58: Kesa Electricals: Sales as share of electrical retailers in Europe, 2003-07
- Figure 59: Kesa Electricals: Sales as share of UK electrical retailers, 2003-07
- Figure 60: Kesa Electricals: Sales as share of French electrical retailers, 2003-07
Strategic evaluation
Background
Financial performance
- Figure 61: Kesa Electricals: Group financial performance, 2003-07
Store portfolio
Darty:
- Figure 62: Kesa Electricals: Outlet data, 2003-07
Retail offering
Market positioning
Brands
Product offer
Advertising and marketing
E-commerce and home shopping
- Figure 63: Kesa Electricals: Company websites, 2007
Media-Saturn
- Figure 64: Media-Saturn: Share of electricals specialists' sales in Europe, 2003-07
Strategic evaluation
Background
Financial performance
- Figure 65: Media-Saturn: Financial performance, 2003-07
Sales vs store growth
- Figure 66: Media-Saturn: Sales and store growth, by region, 2003-07
Store portfolio
- Figure 67: Media-Saturn: Group outlet data, 2003-07
- Figure 68: Media-Saturn: Group outlet numbers, by fascia, 2007
- Figure 69: Media-Saturn: Outlet data, by country, 2003-07
- Figure 70: Media-Saturn: Sales per outlet, by country, 2007
Retail offering
Market positioning and customer profile
Price
Product offer
Customer services
e-commerce

Electrical Retailing - Italy - May 2008

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