[Report] Spain Electrical Retailing Market Research, Trends, Analysis TOC

Market in Brief
The future -- a weakening picture
Electricals market -- starting to slow
Robust sector sales
Sector structure and leading players
Consumer preferences
Report Scope
Technical notes
Definitions
Financial definitions
Currencies
Country codes
- Figure 1: Country codes
VAT
- Figure 2: Europe: Standard VAT rates, 2007
Broader Market Environment
Positive factors
Negative factors
Growing population...
- Figure 3: Spain: Population trends, 2003-07
but ageing too...
- Figure 4: Spain: Population projections, by age group, 2007 and 2015
Household numbers growing
Steady economic growth
- Figure 5: Spain: Gross domestic product, 1996-2007
Consumer prices
- Figure 6: Spain: Consumer prices, 1999-2007
The Market in Context
Key findings
Consumer spending buoyed by booming housing market
- Figure 7: Spain: Household consumer expenditure, 1995-2007
Electrical goods performed well
- Figure 8: Spain: Consumer spending on selected categories of goods, 2002-06
Deep deflation in brown and grey goods
- Figure 9: Spain: Spending growth on audio-visual/photographic/information processing equipment, 2001-05
- Figure 10: Spain: Consumer Price Index on select brown/grey goods categories, 2001-06
Home appliances less exposed
- Figure 11: Spain: Spending growth on household appliances, 2001-05
- Figure 12: Spain: Consumer Price Index on selected white goods categories, 2001-06
Channels of distribution
Sector Size and Forecast
Future
Economic and consumer spending outlook
Retail sales forecasts
- Figure 13: Spain: Retail sales, 2003-12
Past
Market drivers and trends
Electrical specialists' performance
Outlet numbers
- Figure 14: Spain: Retailers of electricals goods*, outlet numbers by type, 2003-05
The Consumer
Where people shop
Key findings
- Figure 15: Spain: Retailers where electrical products purchased in last 12 months, November 2007
Who buys where
- Figure 16: Spain: Market positioning of retailers where electrical products purchased in the last 12 months, by income and age, November 2007
Detailed consumer demographics
Key findings
Store-based specialists
- Figure 17: Spain: Detailed demographics of electrical shoppers by specialist retailer, November 2007
Online and non-specialists
- Figure 18: Spain: Detailed demographics of electrical shoppers, by online and non-specialist retailers, November 2007
Retail Competitor Analysis
Key findings
Leading specialists
Fragmented sector
Competitive advantages
Consolidation
- Figure 19: Spain: Leading electricals specialists, 2006
Market shares
- Figure 20: Spain: Leading electrical specialists' market share, 2006
Evaluation
- Figure 21: Spain: Electrical specialists' evaluation, 2007
Activa Hogar
Background
Financial performance
- Figure 22: Activa Hogar: Sales performance, 2004-06
Store portfolio
Retail offering
- Figure 23: Activa Hogar: Sales mix, 2006
Boulanger
- Figure 24: Boulanger (France): Sales as share of electricals retailers' sales in France, 2003-07
Strategic evaluation
Background
Financial performance
- Figure 25: Boulanger: Group financial performance, 2003-07
Store portfolio
- Figure 26: Boulanger: Outlet data, 2003-07
Boulanger
Electro Dépðt
Retail offering
Market positioning
Brands
Product offer
Advertising and marketing
e-commerce and home shopping
Cedise
Background
Financial performance
- Figure 27: Cedise: Group sales performance, 2005-06
Store portfolio
- Figure 28: Cedise: Outlet data, 2005-06
Retail offering
- Figure 29: Cedise: Sales mix, 2005-06
DSG International
- Figure 30: DSG International: Sales as share of electricals specialists' sales in Europe, 2003-07
Strategic evaluation
In-store and online
Exiting underperforming markets?
Background
Pixmania acquisition expands online presence
BCG strategic review
Financial performance
Latest trading update
- Figure 31: DSGi: Interim trading statement, 2007/08
Full-year results
- Figure 32: DSG International: Group financial performance, 2002/03-2006/07
Store portfolio
Store data
- Figure 33: DSG International: Outlet data, 2002/03-2006/07
Store performance
- Figure 34: DSG International: Store performance data, 2002/03-2006/07
Retail offering
Market positioning
Brands
Product offer
Pricing
Operational issues
Advertising and marketing
E-commerce and home shopping
- Figure 35: DSGi online sales, 2005/06 and 2006/07
EDA
Strategic evaluation
Background
- Figure 36: EDA: Members and websites, by country of operation, 2008
Financial performance
- Figure 37: EDA: Estimated retail sales, 2007
Store portfolio
- Figure 38: EDA: Outlet numbers member numbers and average store size, by country, 2002-07,
Fascias and identity
Retail offering
Market positioning
Brands
Product offer
E-commerce
Establecimientos Miró
Background
Financial performance
- Figure 39: Establecimientos Miró Sales performance, 2003-07
Store portfolio
- Figure 40: Establecimientos Miró Outlet data, 2003-07
Retail offering
e-commerce
Euronics International
Strategic evaluation
Background
- Figure 41: Euronics: Members and websites, by country of operation, 2008
Financial performance
- Figure 42: Euronics International: Sales performance, by country, 2005 and 2006
Store portfolio
- Figure 43: Euronics International: Outlet and member numbers, 2002-06
- Figure 44: Euronics International: Other outlet data, 2005 and 2006
Retail offering
Market positioning and price
Brands
Product offer
- Figure 45: Euronics Spain: Sales mix, 2007
E-commerce
Expert
- Figure 46: Expert: Estimated sales as share of electricals specialists' in Europe, 2003-07
Strategic evaluation
Background
Financial performance
- Figure 47: Expert: Estimated sales by country in Europe, 2003-07
- Figure 48: Expert: Estimated sales growth by country in Europe, 2003-07
Store portfolio
- Figure 49: Expert: Outlet data, 2003-07
Sales per store
- Figure 50: Expert: Estimated sales per outlet by country in Europe, 2003-07
- Figure 51: Expert: Estimated change in sales per outlet by country in Europe, 2003-07
Retail offering
Market positioning
Brands
Product offer
Pricing
Operational issues
Advertising and marketing
e-commerce and home shopping
Fnac (PPR)
- Figure 52: Fnac: Sales as share of electricals specialists' sales in Europe, 2003-07
- Figure 53: Fnac: Share of all French electricals and office specialists' sales, 2003-07
Strategic evaluation
Background
Financial performance
- Figure 54: Fnac: Group financial performance, 2003-07
- Figure 55: Fnac: International network, percentage of total sales, 2004-07
Store portfolio
- Figure 56: Fnac: Outlet data, 2003-07
- Figure 57: Fnac: Breakdown of group sales area, 2006-07
- Figure 58: Fnac: Expected store openings in 2008
- Figure 59: Fnac International, potential for growth (number of stores)
Retail offering
Market positioning
Product offer
- Figure 60: Fnac: Market share in France, 2005-07
- Figure 61: Fnac: Sales mix, 2007
Surcouf
Fnac Eveil & Jeux
Fnac digitale
Pricing
Advertising and marketing
e-commerce and home shopping
- Figure 62: Fnac: Online business activity, 2005-07
Media-Saturn
- Figure 63: Media-Saturn: Share of electricals specialists' sales in Europe, 2003-07
Strategic evaluation
Background
Financial performance
- Figure 64: Media-Saturn: Financial performance, 2003-07
Sales vs store growth
- Figure 65: Media-Saturn: Sales and store growth, by region, 2003-07
Store portfolio
- Figure 66: Media-Saturn: Group outlet data, 2003-07
- Figure 67: Media-Saturn: Group outlet numbers, by fascia, 2007
- Figure 68: Media-Saturn: Outlet data, by country, 2003-07
- Figure 69: Media-Saturn: Sales per outlet, by country, 2007
Retail offering
Market positioning and customer profile
Price
Product offer
Customer services
e-commerce
Prometheus Electronic
Background
Financial performance
- Figure 70: Prometheus Electronic: Group sales performance, 2003-06
Store portfolio
- Figure 71: Prometheus Electronic: Outlet data, 2003-07
Retail offering
- Figure 72: Prometheus Electronic: Sales mix, 2006
e-commerce
Segesa (Cadena Redder)
Background
Financial performance
- Figure 73: Segesa (Cadena Redder): Group sales performance, 2003-07
Store portfolio
- Figure 74: Segesa (Cadena Redder): Outlet data, 2003-07
Retail offering
- Figure 75: Segesa (Redder): Sales mix, 2006
TICNOVA (Data Logic/Sistac)
Background
Financial performance
- Figure 76: TICNOVA: Financial performance, 2003-07
Store portfolio
- Figure 77: TICNOVA: Outlet data, 2003-07
Retail offering
Urende
Background
Financial performance
- Figure 78: Urende: Sales performance, 2003-07
Store portfolio
- Figure 79: Urende: Outlet data, 2003-07
Retail offering

Electrical Retailing - Spain - May 2008

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