Abstract
Valued at £124 million in 2007, the hot chocolate and malted drinks market is a tale of two sectors. The malted drinks market has suffered due to its staid, old-fashioned image. However, the trend towards premiumisation in the hot chocolate market, supported by new product development, is the driving force behind value growth.
The future for the market looks strong, if manufacturers keep developing products that offer a clear market-differentiating benefit, ie healthy, convenient or have a production value.
Key themes of the report:
- The influence of health and indulgence
- Growing demand for organic and fair-trade products
- Diversifying consumption occasions.
- Convenience based NPD - pods and ready to drink.
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