Abstract
This report explores the ice cream and frozen novelty category-going beyond discussion of market trends, segment performance and brand sales to include insight on how this mature market can continue to reach its wide audience as well as opportunities to expand into non-traditional applications and provide a new ' hook' to increase consumer appeal.
You will find thoughtful discussion on topics that include:
- How the category' s maturity supports shifts in sales between segments and leaves little room to maneuver-suggesting potential through non-traditional applications and occasions for use
- How the competitive landscape for away-from-home ice cream consumption impacts at-home sales
- How the impact of American' s desires for health and wellness anddecadence influence segment sales and opportunities they create
- How the shift in retailer sales of ice cream and frozen novelty impacts innovation and future sales
- Defining the two consumer need states-health and indulgence and how they drive sales
- How the changes in adult and child obesity rates affect market sales, innovation and marketing
- How major players in ice cream and novelties are successfully addressing two distinct consumer needs as well as establishing brands that can blur the lines between them
- Recognition of how leading suppliers are not defined by a single brand; rather, they recognize varying consumer needs through differentiated brand qualities
- Insight on innovation and innovators in the category with discussion based on core themes-premium/indulgence and health/wellness
- Why and how marketers are spending money to highlight key propositions regarding a product' s health and wellness, product size or portion-control, and premium positioning
- Discussion of household penetration of ice cream and related products
- Results of which ice cream brands consumers prefer
- Where consumers go to buy ice cream for at-home consumption
- Discovery and discussion of attitudes of ice cream users regarding how they use the product, attributes they desire, usage of light vs. regular
- Discovery and discussion of attitudes of frozen yogurt users as well as gelato users
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