Abstract
The gum, mint and breath freshener category has experienced steady growth in recent years. The successful string of new flavor line extensions and new brand launches in the dynamic and highly competitive sugarless gum segment are largely attributed to this market growth.
Mintel provides insight into recent marketing activity in the category and analyzes sales results in order to help retailers and marketers plot a course for continued growth.
- Analysis of category sales by segment, retail channel, key manufacturer, and brand- including brand profiles of major category competitors.
- Discussion of recent new product introductions from major competitors.
- An overview of advertising in the category
- Examination of the recently announced acquisition of category-leading supplier Wrigley by confectionery giant Mars, Inc. and how the merger is likely to trigger a similar deal between Cadbury and Hershey, the category' s number-two and three competitors
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