Abstract
The $5 billion market for butter, margarine, and table spreads is challenged by rising costs for suppliers. In addition, competition from healthier alternatives like olive oil are effecting the market for butter. Mintel examines these market challenges and identifies opportunities for suppliers, marketers, and retailers to increase sales. Mintel also investigates:
- Which products are most affected by raw materials costs and what trends in retail may force the price of butter up in the next year
- How alternatives to butter, including products and preparation methods, are affecting sales and why some healthier for you spreads are doubling sales while similar spreads are seeing sales declines
- How past sales trends for butter and margarine differ from today' s trends, and what future sales trends will look like
- How per capita butter consumption has changed in light of recent health trends, and how suppliers are responding with new products
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