Abstract
While the economy has weighed generally on foodservice sales, the quick service restaurant category has been a bright spot, with sales driven by daypart expansion as well as its unique value/convenience proposition.
Some specific issues and questions addressed in the report include:
- Is menu innovation keeping pace with consumer needs and expectations?
- How can players hone their value message during a challenging economy?
- Who is out in front in adapting organic, fresh, and natural offerings?
- How do QSRs stack up against fast causal, coffeehouse, and smoothie operators?
- How can players continue to harness the benefits of chicken?
- Which leading chain carries momentum in terms of unit growth or sales per unit?
- How can mobile couponing and ordering tweak interest and efficiency?
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