Men's Underwear - UK - June 2008

Table of Contents

• Issues in the Market
• Main themes
• Definition
• Abbreviations
• Market in Brief
• Challenging market, but showing a return to growth
• Who' s winning?
• Fashion and fabrics are key drivers
• Who isn' t buying?
• Marketing and celebrities
• Socks have potential
• Future prospects
• Internal Market Environment
• Key points
• Men' s attitudes towards appearance
  • Figure 1: Men' s attitudes towards personal appearance, 2003-07
  • Figure 2: Men' s attitudes towards personal appearance, 2007
• Men' s expenditure on underwear and socks
  • Figure 3: Men' s expenditure on underwear and socks, 2007
• Fashion trends
• Growth of online
• Celebrities
• ' Green' fabrics
• Sourcing
• Broader Market Environment
• Key points
• Personal disposable income, consumer expenditure and saving
  • Figure 4: PDI and consumer expenditure, at current and constant 2003 prices, 2003-13
• Employment
  • Figure 5: Workforce and employment, UK, 2002-12
• Population
  • Figure 6: Male population, by age group, UK, 2003-12
• Socio-economic changes
  • Figure 7: Population numbers and percentage change, by socio-economic group, 2002-12
• Competitive Context
• Key points
• Overview
  • Figure 8: Men' s competitive context: toiletries, accessories and underwear, 2003-07
• Men' s toiletries
• Men' s ties and accessories
• Strengths and Weaknesses in the Market
• Strengths
• Weaknesses
• Market Value and Forecast
• Key points
• Volume growth outstrips value
  • Figure 9: UK retail sales of men' s underwear and socks, 2003-08
• Sign of a more positive trend?
• Forecast
  • Figure 10: Forecast of UK retail sales of men' s underpants, by value and volume, 2008-13, at current and constant 2008 prices
• Average price will fall at slower rate
  • Figure 11: Forecast of UK retail sales of men' s underpants, by segments, 2008-13, at current prices
  • Figure 12: Forecast of UK retail sales of men' s underpants, by segments, 2008-13, at current 2008 prices
• Factors used in the forecast
• Market Share
• Key points
  • Figure 13: Brand shares, men' s underwear market, UK, by value, 2005 and 2007
• The future
• Segment Performance
• Key points
• Men' s underwear sales overview
  • Figure 14: UK retail sales of men' s underwear, by product, 2003-07
• Men' s underpants
  • Figure 15: UK retail sales of men' s underpants, by value and volume, 2003-08
• Trunks are winners
  • Figure 16: UK retail value sales of mens underpants, by basic style, 2003-07
• Men' s vests
  • Figure 17: UK retail sales of men' s vests/T-shirts, 2003-08
• Men' s socks
  • Figure 18: UK retail sales of men' s socks, 2003-08
• Companies and Products
• Key points
• Specialists
• Jockey
  • Figure 19: The Jockey UK Company Ltd sales data, 2003-06
• HJ Hall (HJ Sock Group Ltd)
  • Figure 20: H J Sock Group Ltd sales, 2004-07
• Pantherella
  • Figure 21: Pantherella Ltd sales, 2004-07
• Samuel Eden
• Sara Lee Courtaulds/PD Enterprise
• Sloggi and Hom
• Sunspel
  • Wolsey
• Figure 22: Wolsey Ltd sales, 2004-07
• Designer brands
• Calvin Klein
• Giorgio Armani
• Dolce & Gabbana
• Paul Smith
• Other brands
• Retailer own-labels
• Marks & Spencer
• Primark
• Debenhams
• Bhs
• Next
• H&M
• Matalan
• Topman
• John Lewis
• George at Asda
• Tesco
• Other retailer own-brands
• Brand Communication and Promotion
• Key points
  • Figure 23: Men' s underwear, advertising expenditure by selected brands, 2003-07
• Channels to Market
• Key points
• Underwear
• Variety stores under pressure
• Clothing multiples and department stores helped by differentiation
• Value retailers
• Independents holding their own, but Internet increases
  • Figure 24: Estimated UK distribution of men' s underpants and vests, by type of outlet, 2003-07
• Socks
• Variety stores more promotional
• Clothing multiples challenged
• Primark boosts value retailers
• Supermarkets slowing
• Independents and sports retailers declining
  • Figure 25: Distribution of men' s socks, UK, by type of outlet, 2003-07
• The Consumer -- What Underwear They Wear
• Key findings:
• Boxers are tops
  • Figure 26: Type of underwear men wear, December 2007
• Demographic split between boxers and briefs
• The age difference
• The class difference
• Y-fronts still to make an impact on youth market
  • Figure 27: Type of underwear men wear, by age and socio-economic group, December 2007
• Appendix: The Consumer -- What Underwear They Wear
  • Figure 33: Type of underwear men wear, by Mintel' s Special Groups, region, ACORN categories, technology users, Internet usage, daily newspapers, commercial TV viewing and supermarket used, December 2007
  • Figure 34: Attitudes towards men' s underwear, by type of underwear, December 2007