Facial Skincare - France - June 2008

Table of Contents

• Issues in the Market
• Definition
• A changing market place
• Consumer research
• Abbreviations
• Market in Brief
• The great white hope of C&T
• Holding back the hands of time
• It' s a feelgood thing
• The multinationals rule -- and many of them are French
• Older is the new younger
• Future
• Internal Market Environment
• Key points
• The skin' s the thing
  • Figure 1: Women' s skin type, by country, 2007
  • Figure 2: Trends in women' s skin type, 2003-07
• Blinding with science
• You are what you eat
• And that could be organic
• Selling the dream
• Surgery without tears
• The beauty salon comes home
• The legislative background
• REACH is adopted
• Broader Market Environment
• Key points
• Selling to seniors makes sense
  • Figure 3: French adult female population, by age group, 2003-13
• Sisters are paying for it themselves
  • Figure 4: Trends in French employment, 2000-05
• Consumer spending suffers -- but luxury C&T remains an essential treat
  • Figure 5: Trends in French PDI, consumer expenditure and GDP, at current and constant prices, 2002-12
• Who' s Innovating?
• Key points
• France receives most NPD
  • Figure 6: New product launches in facial skincare, %, by country, 2003-07
  • Figure 7: French NPD in facial skincare, by type, 2003-07
• Back to nature
  • Figure 8: French NPD in facial skincare, by product positioning, 2007
• L' Oréal all the way
  • Figure 9: French NPD in facial skincare, by company, 2005-07
• Trends in NPD
• Holding back the years
• The appliance of science
• Pamper me, pamper me
• Special delivery
• Be safe -- or be sorry
• Carry on segmenting
• Market Size and Forecast
• Key points
• Not so much a luxury, more a way of life
  • Figure 10: French retail value sales of facial skincare, at current and constant prices, 2003-13
• Anti-ageing products unable to arrest real terms decline to 2013
• Prospects
• Factors used in the forecast
• Segment Performance
• Key points
• Much more than cleansing
  • Figure 11: French retail value sales of facial skincare, by type, 2006-08
• Anti-ageing drives growth
  • Figure 12: French retail value sales of anti-ageing products, at current and constant prices, 2003-13
  • Figure 13: French retail value sales of anti-ageing products, by type, 2006-08
• Intensive treatments
  • Figure 14: French retail value sales of intensive treatments, at current and constant prices, 2003-13
• Moisturisers keep it simple...but are getting a complex
  • Figure 15: French retail value sales of moisturisers, at current and constant prices, 2003-13
• Both cleansers and toners need a face-lift
  • Figure 16: French retail value sales of cleansers, at current and constant prices, 2003-13
  • Figure 17: French retail value sales of cleansers, by type, 2006-08
  • Figure 18: French retail value sales of toners, at current and constant prices, 2003-13
• Market Share
• Key points
• Vive le patrimoine!
  • Figure 19: Manufacturers' value shares in facial skincare, 2006-08
• Companies and Products
• L' Oréal
• Yves Rocher
• Johnson & Johnson
• Clarins
• Beiersdorf
• Brand Communication and Promotion
• Key points
• Big bucks, but value for money
  • Figure 20: Main monitored media advertising expenditure on women' s facial skincare, by country, 2005-07
• The biggest spend the most -- except for Yves Rocher
  • Figure 21: Main monitored media advertising expenditure on women' s facial skincare, by company, 2007
• Channels to Market
• Key points
  • Figure 22: French retail value sales of facial skincare, by outlet type, 2006-08
• Perfumeries remain central
  • Figure 23: Leading French perfumery chains, by number of outlets, 2006
• Pharmacy gets its act together
• Let' s be Direct
• Consumer -- Pan-European Overview
• Key points
• We' re French and we love our skincare
  • Figure 24: Penetration of skincare products, by women, by country, 2007
• Give us this day our daily skincare
  • Figure 25: Penetration and frequency of using skincare, by women, by country, 2007
• Consumer -- Trends in France
• Key points
  • Figure 26: Change in consumer base for facial skincare, France, 2003-07
• Consumer -- Usage
• Key points
• Bridging the age gap
  • Figure 27: Most valuable consumers for volume sales of anti-ageing/anti-wrinkle creams in France, (VII), 2007
  • Figure 28: Most valuable consumers for volume sales of ' standard' face creams in France, (VII), 2007
  • Figure 29: Most valuable consumers for volume sales of cleansing creams in France, (VII), 2007
  • Figure 30: Most valuable consumers for volume sales of facial washes, scrubs & masks in France, (VII), 2007
• Detailed demographics
• Anti-ageing and anti-wrinkle creams
  • Figure 31: Penetration and frequency of using anti-ageing/anti-wrinkle creams, by women, by demographic sub-group, 2007
• Other face creams and lotions
  • Figure 32: Penetration and frequency of using other face creams and lotions, by women, by demographic sub-group, 2007
• Cleansing cream, milk, lotion, toner and wipes
  • Figure 33: Penetration and frequency of using cleansing cream, milk, lotion, toner & wipes, by women, by demographic sub-group, 2007
• Facial washes, scrubs and masks
  • Figure 34: Penetration and frequency of using facial washes, scrubs & masks, by women, by demographic sub-group, 2007
• Consumer -- Attitudes
• Key points
• Hey big spender
  • Figure 35: Attitudes towards personal appearance and skincare, by all women and skincare users, 2007
• Happy in our own skin...