Abstract
Revenues and membership for the U.S. health and fitness club industry show consistent positive growth, but topline figures may not tell the entire story. Rapid expansion of commercial fitness clubs has pushed the industry closer to saturation, and marketers have shifted their strategies as a result. A number of factors may contribute to slower growth in the near term.
Analysis and insights offered include:
- How club expansion has affected revenue growth
- Where private club membership growth is coming from
- How larger chains are taking their marketing messages in different directions
- Which types of club revenue are growing faster
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