Abstract
This report focuses on the fresh, frozen and refrigerated bread market. Besides presenting sales data on a segment-by-segment basis, the report analyzes a range of topics with an eye towards how this market will evolve, including the following:
- How have diet trends influenced the bread market and are these effects long-lasting?
- What are consumers looking for when they buy bread? Do consumers understand and believe the nutritional claims proliferating in this category?
- How have rising prices impacted consumer choices in this market?
- How big is the bread market and how are individual segments performing? What factors are driving growth?
- What strategies can bread manufacturers and marketers implement to combat the decline in bread usage? Reposition bread as a snack? Take back breakfast?
- What are the opportunities for private label brands in a price-conscious environment?
- How are consumers shopping in this category? Few consumers identify themselves as brand loyal but approximately 40% buy the same brand(s) regularly.
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