Abstract
Mintel estimates the market for precious metal jewellery is worth £2,620 million in 2008, up by 11% on 2003, with stronger growth in the quality sector.
Will this growth falter? We think not, or at least not significantly, and that is largely because consumers themselves have been learning a greater discernment and discrimination - they will be buying less but better - and the jewellery trade itself has increasingly invested in design and, especially in 2008, promotion.
Main themes of the report:
- Jewellery design more responsive to fashion trends and bringing excitement.
- Greater discernment and knowledge driving demand for higher quality.
- Women the key buyers - increasingly for fine as well as fashion jewellery.
- Men are becoming involved in the market as never before, especially in metals of all types and diamonds.
- Brands are playing a larger role in the market.
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