Abstract
This report examines the high-growth energy drinks market with recommendations for courses of action that can benefit stakeholders-manufacturers, retailers, and distributors. Specifically, highlights of analysis in the report include:
- Why the market has achieved continued high growth, and why it will not be able to maintain the momentum in coming years
- Understanding the role of teens and young adults
- Why the market may have a hard time retaining teen consumers
- What role increasing scrutiny from legislatures, medical community, and schools will play in future
- How the market may face competition from alternative energy boosting beverages and/or supplements
- Will energy hybrids contribute growth or create confusion
- Barriers to consumer adoption of energy drinks
- Why mainstream advertising has not worked in the energy drinks market
- A glimpse into the profile of potentially heavy consumers of energy drinks through the analysis of usage and attitudinal information
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