Furniture Retailing - Italy - July 2008

Table of Contents

• Market in Brief
• The future
• Market size and performance
• The competitive landscape
• Report Scope
• Technical notes
• Financial definitions
• Currencies
• VAT
  • Figure 1: Europe: Standard VAT rates, 2007/08
• Other abbreviations
• Broader Market Environment
• Positive factors
• Negative factors
• Population -- growing but greying
  • Figure 2: Italy: Population trends, 2002-06
  • Figure 3: Italy: Population by age, 2007
• Households getting smaller -- slowly
  • Figure 4: Italy: Proportion of households by number of members, 1998 and 2000-03
• Economy
• GDP -- a short-lived upswing
  • Figure 5: Italy: GDP, 1996-2007
• Subdued outlook for consumer spending
  • Figure 6: Italy: Consumer spending, 1996-2007
• Inflation on the up
  • Figure 7: Italy: Consumer price inflation, 2000-07
• The Market in Context
• Key findings
• Weak furniture driven by rising prices
  • Figure 8: Italy: Consumer expenditure on furniture, 2003-07
• Channels of Distribution
• Sector Size and Forecast
• Key findings
• Economic outlook
• Retailers' prospects
  • Figure 9: Italy: Retail sales, 2003-12
• Recent trends in Italian furniture retail
• Enterprise data
  • Figure 10: Italy: Furniture retailers, enterprise numbers, 2001-05
• Retail Competitor Analysis
• Key findings
• Leading players
• IKEA continues to steam ahead
• Mercatone Uno expands with new banners
• Conforama struggling
• Mondo Convenienza -- a rising star?
• Smaller players have ambitious plans
  • Figure 11: Italy: Leading players in the furniture sector, 2007
• Market shares and evaluation
  • Figure 12: Italy: Leading furniture specialists' market shares, 2007
• Conforama (PPR)
  • Figure 13: Conforama: Sales as share of furniture retailers' sales in Europe, 2003-07
• Strategic evaluation
• Background
• Financial performance
  • Figure 14: Conforama: Group financial performance, 2003-07
  • Figure 15: Conforama: Breakdown of sales by geographical area, 2003-07
• France
  • Figure 16: Conforama France: Share of spending on furniture, 2003-07
  • Figure 17: Conforama France: Share of spending on electricals goods, 2003-07
• Italy
  • Figure 18: Conforama: Sales as share of furniture and home appliance retailers' sales in Italy, 2003-07
• Competitive environment
• Store portfolio
  • Figure 19: Conforama: Outlet data, 2003-07
  • Figure 20: Conforama: Outlet data, 2003-07
  • Figure 21: Conforama: Sales area, 2003-07
• Retail offering
  • Figure 22: Conforama: Breakdown of revenue by product category, 2003-07
• E-commerce
• Ikea
  • Figure 23: IKEA Europe: Sales as share of furniture retailers' sales in Europe, 2003-07
• Background
• Strategic evaluation
• Financial performance
  • Figure 24: IKEA: Group financial performance, 2002/03-2006/07
  • Figure 25: IKEA: Largest markets, 2006/07
  • Figure 26: IKEA: Sales as share of furniture retailers' sales in France, 2002/03-2006/07
  • Figure 27: IKEA France: Performance, 2002/03-2006/07
  • Figure 28: IKEA: Sales as share of furniture retailers' sales in Germany, 2002/03-2006/07
  • Figure 29: IKEA Germany: Performance, 2002/03-2006/07
  • Figure 30: IKEA: Sales as share of furniture retailers' sales in Sweden, 2002/03-2006/07
  • Figure 31: IKEA Sweden: Performance, 2002/03-2006/07
  • Figure 32: IKEA: Sales as share of furniture retailers' sales in UK, 2002/03-2006/07
  • Figure 33: IKEA UK: Performance, 2002/03-2006/07
• Store portfolio
  • Figure 34: IKEA: Number of stores per country, 2006/07
  • Figure 35: IKEA: Outlet data, 2002/03-2006/07
  • Figure 36: IKEA: Planned openings, year ending August 2008
• Retail offering
• Retail offer
• Market positioning
• Pricing
• Operational issues
  • Figure 37: IKEA: Purchasing by region, 2007
• Advertising
• Brand and loyalty card
• e-commerce
  • Figure 38: IKEA: Websites
• Mercatone Uno
  • Figure 39: Mercatone Uno: Sales as share of Furniture retailers' sales in Italy, 2003-07
• Strategic evaluation
• Background
• Financial performance
  • Figure 40: Mercatone Uno: Group financial performance, 2003-07
• Store portfolio
  • Figure 41: Mercatone Uno: Outlet data, 2003-07
• Retail offering
• Market positioning
• Brands
• Product offer
• Pricing
• Advertising and marketing
• e-commerce and home shopping