Abstract
This report explores the aftermarket tires market-going beyond discussion of market trends, segment performance, and brand sales to include the following insights:
- How offerings vary among competitors and which ones stand a better chance in capturing consumer loyalty
- Why and how market innovators are pushing this market forward in regards to product needs or novelty
- The rise of the retread market and why it is important for the top three industry leaders
- Where growth areas remain for passenger car and light truck tires
- Prevalent trends in television spots for tires, and how to make marketing more distinct
- Building brand loyalty among younger tire buyers
- What households purchase tires the most and who is the decision maker for purchases
- How women can be drawn further into tire purchasing
- Knowing which ethnic groups purchase what tires and why
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