Abstract
The colour cosmetics market continues to grow. Value sales reached ¬ 1,460 million in 2008, up 5% on 2007, thanks to a strong desire to look attractive amongst German women and more and more women in paid employment.
There are three divergent trends: towards more sophisticated and high-tech lines; towards natural and organic lines; and towards economy lines. Established suppliers are taking a tip from the skincare category and catering more successfully for the ageing female population, adding care and anti-ageing properties.
L' Oréal leads the market (29% of sales), with its two heavily promoted flagship brands L' Oréal Paris and Maybelline Jade and the premium Lancôme brand. Coty is in second place (10%) with Rimmel and Astor, and Beiersdorf' s Nivea Beauté, Dr. Scheller' s Manhattan and P&G' s Max Factor vie for the third spot.
The countries examined within the Consumer Goods Intelligence series of reports are France, Germany, Italy, Spain and the UK. Mintel last examined this market in Fragrances and Cosmetics, Germany, June 2006. Please note that some data are revised from previous reports due to the inclusion of data on make-up sets.
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