Abstract
The market for dry cleaning services has declined in each of the last three years. This has resulted in a restructuring of the industry and a diversification of the services offered by these outlets. By contrast, the market for other household retail services, principally repair, laundry and ironing services, and key cutting/locksmiths, has grown, although there are signs that market growth is slowing in this category.
The dry cleaning sector cannot rely just on diversification of its offer to restore growth but needs to rethink its role in modern consumer lifestyles. This report reviews the recent developments in the dry cleaning and repair market and, based on consumer research, identifies some new directions for the sector to take.
Key themes of the report:
- What has been the effect of cheap fashion, easycare clothes and dressing down for work on the dry cleaning business?
- What scope is there to extend the range of retail services offered by dry cleaners?
- Do consumers' environmental concerns threaten the dry cleaning sector or do they provide an opportunity for future growth?
- What are the principal benefits of dry cleaning for consumers and what are the main barriers to the increased use of dry cleaners?
- Which are the key consumer segments that offer opportunities for growth in the dry cleaning and household retail services market?
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