Abstract
The ongoing news coverage of the dangers of sun exposure and the efforts of manufacturers, retailers, and cancer prevention organizations to promote the use of sunscreen has combined to create a receptive audience for new suncare products. As a result the market has enjoyed three straight years of 10-12% growth. Beyond 2008, however, continued growth is more uncertain. Awareness of the dangers of the sun will undoubtedly continue to rise, but the category continues to face questions over the efficacy and safety of its products, and proposed changes in labeling regulations from the FDA remain unresolved.
This report examines the following market topics:
- How the crowded and competitive suncare category has room for growth, possibly beyond the key summer selling season
- An assessment of recent new product activity promising easier application and greater SPF, sales results by the adult in-sun, kids/baby, and sunless tanner segments, as well as projections of where the market is headed
- Mintel' s exclusive consumer research reveals habits and product preferences of category users, as well as who is using sunscreen and who isn' t
- How the tone of sunscreen advertising is rapidly changing from care-free fun at the beach to serious-minded education about the dangers of exposure to the sun' s UV rays
- Analysis of brand preferences in all three segments of the category
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