Abstract
The U.S. team sporting goods market experienced slow growth between 2003 and 2007, outpaced by inflation. Sales in certain segments, however, have experienced growth driven by technological advances, product development, and the ever-shifting relative popularity of sports. This report discusses how and why some segments are succeeding, as well as how brands in general can exploit current market trends in consumer attitudes toward individual team sports and sporting goods in general.
Analysis includes:
- Consumer perception of individual brands, and how this perception has changed in recent years
- The link between professional sports and athletes and amateur/school team sports
- The role of parents, teens, and kids in shaping the market, and how to use these relationships to increase sales
- How attitudes towards sports and the ways in which they are played affect the market
- How race/ethnicity and age affect purchase decisions and attitudes
- The role of product innovation and performance gear
- This report also offers tactics for the expansion of players of team sports, which will translate to later market growth
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