Abstract
This report explores how sports fans access and consume sports content when not attending a live sporting event. It goes beyond a discussion of market trends and segment performance to offer the following insights:
- How innovators are integrating competing media and establishing partnerships to share and distribute sports content
- How market operators expect to generate revenue through live game streaming
- How different segments of the market compete against one another for fan loyalty
- What print media operators can do to draw back readers who are migrating online
- The rise of online video and how sports media operators use it to drive up site usage
- How professional sports leagues are affecting the market through flagship cable networks
- Where growth remains for media operators and what they must do to groom it
- How major telecoms compete for premium sports packages
- Where sports advertisers are spending their money
- How to draw women further into sports media participation
- Prevalent trends in sports media television spots and how to make marketing more distinct
- Knowing which ethnic groups access sports media content the most and why
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