Abstract
About this report
Slow growth characterizes the oral care category, yet within this mature space, certain segments have experienced rapid gains while others have faded. This shows that the sector is, in fact, dynamic and holds considerable opportunities.
Readers of this report will learn:
- Which segments are over- and under-performing and why
- The importance and influence of gender and ethnicity in the purchase of oral care products
- Important trends influencing the oral care market and consumer behavior
- The role of innovation in creating sales and consumer demand
- Segments ripe for future growth
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