Abstract
Gas prices are at an all time high, which has led to increasing gas sales. Yet, consumers are driving less, seeking transportation alternatives, and shopping-around for deals. To compete, gas stations must reevaluate their business models. At the heart of this, station operators need to look at creative ways to attract customers. This report outlines a number of strategies for differentiation:
- What foodservice offerings will be most effective
- How extra services can lure in a new breed of customer
- How to best target Hispanics, families with children, larger households, and young adults
- How payment alternatives can ease the burden of credit card fees and how to implement these changes
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