Abstract
The organic beverage market is valued at $1.9 billion in 2008, through sales from FDM and natural supermarket channels. This does not include sales of private label organic beverages, which have pushed the category even higher. In this report you will learn:
- How the market has grown over the past six years, and how Mintel projects sales will increase through 2013
- The forces driving the organic beverage market and the importance of providing products that appeal to the two major user groups: younger adults and higher-income consumers
- The opportunities that will grow the market in the future-as well as those that may cause its sales to slow: the effects of higher food prices and the importance of quality
- The key players in the marketplace, both in dairy and in non-dairy beverages
- What consumers feel is important when they choose organic beverages; how and where they shop for these products; and how they feel about organic products in general
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