Abstract
This report explores the frozen meals category-going beyond discussion of market trends, segment performance and brand sales to include insight on how this mature market can continue to thrive in the face of increased competition for prepared meals. Also discussed are opportunities to hone demographic appeal to target new audiences.
You will find thoughtful discussion in topics that include:
- How the category' s maturity supports shifts in sales between brands and segments dependent upon innovation and ultimately, does little to expand beyond current users
- How the competitive landscape for prepared meals impacts frozen meal sales
- How the shift in retailer sales of frozen meals impacts innovation and future sales
- How makers and marketers of frozen meals are succeeding through targeting single and two-person adult households
- Recognition of how leading suppliers market congruent product lines in the standard and premium realm, yet each brand' s qualities speak to a different demographic consumer
- Insight on innovation and innovators in the category with discussion based on core themes-convenience, premium and health/wellness
- Discovery of attitudes and opinions of frozen meal consumers and why they use these products, where they purchase, as well as preferences in what types of frozen meals they would like to see more innovation
- Comparison of habits, attitudes and opinions of frozen meals between moms and childless females
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