Abstract
This report explores the frozen snacks category, going beyond a discussion of market trends, segment performance and brand sales to include insight on how this youth-oriented market can drive sales by innovating for more mature audiences and catering to two need-states: snacking and meals.
You will find insight and discussion on key topics for the industry that include:
- How the category is reaching out to new demographic groups, particularly adults with premium and better-for-you (BFY) offerings
- How the competitive landscape within the supermarket impacts frozen snack sales and the encroachment of QSRs into the snacking realm
- How makers and marketers of frozen snacks are succeeding through targeting households without children by giving adults what they crave-BFY and premium convenient snack options
- Recognition of how the leading market supplier, Nestle, uses different brands to target specific demographics and why those brands appeal to intended users
- Insight on innovation and the innovators in the category, with discussion based on core themes-convenience, premium and health
- Understanding who is the frozen snack consumer in households, as well as usage, brand and frequency comparisons by demographic
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