Smart packaging opens up new opportunities for enhancing tracking, safety and healthiness as well as product attractiveness, flexibility and usability in a wide variety of commercial, retail and medical products. Although it has always existed in some form or another, a broad range of enabling technologies is rapidly maturing that will add diversity and functionality to smart packaging applications.
This report focuses on quantifying the size of the smart packaging industry and where the opportunities are to be found. It does pioneer work in defining categories for the various categories of packaging products that are likely to emerge over the next decade and projects the revenues that will emerge from all end user segments, as well as analyzing the key business strategies of firms pursuing smart packaging opportunities. The report will be of interest to firms selling components for smart packaging systems as well as the packaging industry itself. It will also be essential reading for firms in the retail, medical technology, materials and other sectors, as well as investors seeking to understand where the profitable opportunities in smart packaging are to be found
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